
Echoes of Advocacy: Global Poetry and Social Change
Inquiry Framework
Question Framework
Driving Question
The overarching question that guides the entire project.How can we harness the emotional power of global poetry and the credibility of academic research to design a compelling multimedia campaign that inspires action on a contemporary social conflict?Essential Questions
Supporting questions that break down major concepts.- How can the analysis of global poetry deepen our understanding of contemporary social conflicts?
- In what ways do tone, mood, and author's purpose serve as tools for persuasion in advocacy?
- How does synthesizing information from diverse primary and secondary sources strengthen the credibility of a social campaign?
- How can we use multimedia elements to translate the emotional power of poetry into a call for social action?
- What strategies can be used to ensure that an advocacy campaign is both cohesive in its message and ethical in its use of researched information?
Standards & Learning Goals
Learning Goals
By the end of this project, students will be able to:- Analyze and interpret global poetry by identifying tone, mood, and authorial techniques to understand their impact on social conflict resolution.
- Conduct comprehensive research using primary and secondary sources, including diverse online platforms, to substantiate advocacy claims with credible data.
- Synthesize literary insights and academic research into a cohesive multimedia campaign that demonstrates clear principles of organization and ethical source documentation.
- Design and present a persuasive advocacy campaign that utilizes communicative competence to inspire action on a specific socio-cultural issue.
- Evaluate the relationship between emotional expression in literature and the factual evidence of research in building a compelling narrative for social change.
K-12 English (Grade 10)
Common Core State Standards (ELA)
Entry Events
Events that will be used to introduce the project to studentsThe 'Global Soul' Soundtrack Launch
Students watch a high-energy trailer for a hypothetical Netflix docuseries that uses global poetry as the script to address Gen Z’s most pressing concerns. They are challenged to act as the series' 'Creative Directors,' tasked with researching the verses and data needed to produce the pilot episode.Portfolio Activities
Portfolio Activities
These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.The Verse Investigator: Unmasking Tone and Mood
In this initial phase, students act as literary critics to uncover the 'soul' of their advocacy. They will select a piece of global poetry that addresses a specific social conflict (e.g., climate change, inequality, human rights) and perform a deep-dive analysis. The goal is to understand how the poet uses emotional levers like tone and mood to influence an audience's perspective on a social issue.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA 'Poetry Anatomy' Infographic that visually breaks down the poem’s tone, mood, and purpose, including specific text evidence.Alignment
How this activity aligns with the learning objectives & standardsThis activity aligns directly with EN10LT-IVc-2.2.3, as students must identify and explain the impact of tone, mood, and purpose in literature. It also touches on LC (Listening Comprehension) by encouraging appreciation of poetic forms.The Data Detective: Scouting for Evidence
Now that students understand the emotional core of their issue through poetry, they must ground their advocacy in hard facts. Students will conduct systematic research to find data, statistics, and historical context that support the themes found in their chosen poem. This bridges the gap between literary expression and real-world evidence.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA 'Research Fact Sheet' containing summarized data, a list of at least four credible sources (two primary, two secondary), and a brief conclusion linking the data to the poem.Alignment
How this activity aligns with the learning objectives & standardsThis activity meets EN10RC-IVa-2.12 and EN10RC-IVc-21.2 by requiring students to use locational skills and gather vital information from primary/secondary internet sources. It also fulfills the requirement to draw conclusions from details.The Advocacy Blueprint: Cohesive Storyboarding
Students will now synthesize their literary analysis and their research data into a cohesive script for their multimedia campaign. This activity focuses on the 'logic' of the advocacy—ensuring that the transition from a poetic quote to a statistical fact feels seamless and persuasive. They will also begin their formal bibliography to acknowledge their sources.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityAn 'Advocacy Storyboard & Script' that outlines the flow of the campaign and an APA/MLA formatted Working Bibliography.Alignment
How this activity aligns with the learning objectives & standardsThis activity focuses on EN10WC-IVa-14.1.1 (Cohesion and Coherence) and EN10WC-IVb-14.1.2 (Bibliography). It ensures students can organize complex ideas logically while maintaining ethical research standards.The Multimedia Maestro: Crafting the Campaign
It’s time to bring the advocacy to life! Using the storyboard created in the previous step, students will use digital tools (video editors, graphic design software, or presentation platforms) to create a multimedia experience. They must strategically choose audio (music/voiceover), visuals (images/video clips), and text to enhance the emotional and logical impact of their message.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA 2-3 minute Multimedia Advocacy Video or Interactive Digital Presentation.Alignment
How this activity aligns with the learning objectives & standardsThis activity aligns with CCSS.ELA-LITERACY.SL.9-10.5 (Strategic use of digital media) and the overall Program/Grade Level Standard of demonstrating communicative competence through literature and other text types.The Campaign Premiere: Echoes into Action
In this culminating event, students present their multimedia campaign to an audience. They must not only show the video but also defend their research and explain their creative choices. This simulates a real-world advocacy launch where the 'Creative Director' must prove the validity and impact of their work to stakeholders.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA Live Presentation (or 'Virtual Premiere') followed by a Q&A session and a Reflective 'Impact Statement.'Alignment
How this activity aligns with the learning objectives & standardsThis final activity meets the Performance Standard (EN10-PS-Q4) of presenting a research report on a relevant socio-cultural issue and the Content Standard (EN10-CS-Q4) regarding the use of literature to resolve social conflicts.Rubric & Reflection
Portfolio Rubric
Grading criteria for assessing the overall project portfolioEchoes of Advocacy: Multimedia Poetry Campaign Rubric
Literary Analysis & Meaning-Making
Assesses the student's depth of understanding regarding literary elements and their role in social advocacy.Literary Interpretation & Analysis
The ability to analyze tone, mood, and literary techniques in global poetry to understand the author's purpose and the social conflict addressed.
Exemplary
4 PointsProvides a sophisticated analysis of tone and mood with nuanced text evidence. Demonstrates an exceptional understanding of how specific literary techniques (imagery, metaphor) serve the author’s advocacy purpose.
Proficient
3 PointsAccurately identifies tone and mood using clear text evidence. Explains how literary techniques contribute to the author’s purpose and the social theme of the poem.
Developing
2 PointsIdentifies tone and mood but with limited or inconsistent text evidence. Explanation of literary techniques and author's purpose is surface-level or lacks depth.
Beginning
1 PointsMisidentifies tone or mood; provides little to no text evidence. Fails to explain how literary techniques relate to the social issue or the author's purpose.
Information Literacy & Research Literacy
Evaluates the student's ability to find, evaluate, and integrate academic evidence to support their advocacy.Research, Credibility, and Synthesis
Effectiveness in using locational skills to gather vital information from primary and secondary sources and drawing conclusions that bridge research with poetic themes.
Exemplary
4 PointsSystematically gathers diverse, high-quality sources; applies the CRAAP test with rigor. Draws profound, insightful conclusions that seamlessly synthesize factual data with the emotional truth of the poetry.
Proficient
3 PointsSuccessfully identifies four credible sources (two primary, two secondary) using the CRAAP test. Draws logical conclusions that clearly link research findings to the poem’s social themes.
Developing
2 PointsGathers sources but lacks diversity (missing primary/secondary balance) or fails to apply the CRAAP test consistently. Link between research and poetry is weak or forced.
Beginning
1 PointsSources are insufficient, outdated, or lack credibility. Fails to draw a meaningful conclusion or link research to the poetry.
Composition & Ethical Advocacy
Focuses on the structural integrity of the campaign and the ethical acknowledgment of sources.Cohesion, Coherence, and Ethical Citation
The use of transitional devices, principles of cohesion, and ethical citation practices to create a logical and professional advocacy plan.
Exemplary
4 PointsDemonstrates masterful use of transitional devices to create a seamless flow of ideas. Storyboard and script are highly organized. Bibliography is flawlessly formatted (APA/MLA).
Proficient
3 PointsUses transitional devices effectively to ensure a coherent flow between the poem and research. Storyboard follows a logical sequence. Bibliography is present with only minor formatting errors.
Developing
2 PointsIdeas are presented in a recognizable order, but transitions are repetitive or basic. Cohesion between sections is inconsistent. Bibliography contains significant formatting errors or missing information.
Beginning
1 PointsThe script lacks a logical flow and transitional devices. Storyboard is incomplete or confusing. Bibliography is missing or incorrect.
Communicative Competence in Multimedia
Measures the student's ability to use digital tools to communicate complex ideas effectively.Multimedia Design & Strategic Integration
Strategic integration of digital media elements (audio, visual, text) to enhance the emotional and logical impact of the advocacy campaign.
Exemplary
4 PointsVisuals and audio are used with professional precision to amplify the message. Media elements create a powerful emotional synergy that perfectly matches the poem's mood and research logic.
Proficient
3 PointsStrategically uses digital media to enhance understanding. Audio (voiceover/music) and visuals are well-aligned with the script and support the campaign’s overall tone.
Developing
2 PointsUses digital media elements, but some choices are distracting or unpolished. Visuals or audio only partially align with the message or mood.
Beginning
1 PointsMinimal or ineffective use of digital media. Elements are poorly integrated, making the message difficult to follow or emotionally flat.
Presentation & Personal Impact
Assesses the final delivery, the ability to defend research, and the student's self-assessment of growth.Oral Presentation & Metacognitive Reflection
Competence in presenting a research-based campaign, responding to inquiry, and reflecting on the transformative power of literature and research.
Exemplary
4 PointsDelivers a compelling, persuasive presentation with exceptional vocal variety. Handles Q&A with authority and provides a profound, transformative reflection in the Impact Statement.
Proficient
3 PointsPresents the campaign clearly and confidently. Answers peer/teacher questions accurately and provides a thoughtful reflection on their learning journey and the social issue.
Developing
2 PointsPresentation is clear but lacks engagement or persuasive delivery. Answers to questions are basic. Reflection is descriptive rather than analytical.
Beginning
1 PointsPresentation is disorganized or difficult to hear. Unable to answer questions regarding research or creative choices. Impact statement is missing or minimal.