Equality Campaign: Historical Civil Rights on Social Media
Created byNedra Barnes
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Equality Campaign: Historical Civil Rights on Social Media

Grade 10HistorySocial Studies1 days
The "Equality Campaign: Historical Civil Rights on Social Media" project enables 10th-grade students to create a social media campaign that connects historical civil rights events and figures with contemporary social justice movements. Through analyzing historical and modern issues, students will develop digital literacy skills as they produce compelling social media content advocating for equality and justice. Entry events and portfolio activities guide them through research and content creation, while a structured rubric assesses their grasp of historical analysis, digital content creation, and advocacy impact readiness.
Civil RightsSocial MediaAdvocacyHistorical AnalysisDigital LiteracySocial JusticeEquality
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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we create a social media campaign that connects historical civil rights events and figures with contemporary social justice movements to effectively advocate for equality and justice?

Essential Questions

Supporting questions that break down major concepts.
  • What are the historical civil rights issues that have shaped today's society?
  • How can social media be effectively used to advocate for equality and justice?
  • What are the roles of major events, people, and legislation in the Civil Rights Movement?
  • How have Supreme Court decisions impacted civil rights throughout history?
  • In what ways can students draw parallels between historical civil rights issues and contemporary social justice movements?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:
  • Students will understand key historical events, figures, and legislation from the Civil Rights Movement and their impact on contemporary society.
  • Students will develop skills to critically analyze historical and contemporary social justice issues through various media.
  • Students will create a digital campaign that effectively communicates the importance of equality and justice using historical context.
  • Students will evaluate and compare historical and modern strategies for advocating social justice.
  • Students will practice digital literacy skills by producing and managing content for a social media platform.

Common Core Standards

CCSS.ELA-LITERACY.RH.9-10.1
Primary
Cite specific textual evidence to support analysis of primary and secondary sources, attending to such features as the date and origin of the information.Reason: Students will need to analyze historical events and figures to create accurate and compelling social media content.
CCSS.ELA-LITERACY.WHST.9-10.6
Primary
Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.Reason: Creating a social media campaign involves publishing and updating content online, which aligns with this standard.

C3 Framework for Social Studies

D2.His.14.9-12
Primary
Analyze multiple and complex causes and effects of events in the past.Reason: Understanding the causes and effects of civil rights events is crucial for connecting them to current social justice movements.
D2.Civ.2.9-12
Secondary
Evaluate the effectiveness of citizens and institutions in addressing social and political problems at local, national, and global settings.Reason: This project requires students to evaluate how past civil rights leaders and movements addressed societal issues and relate them to contemporary strategies.

State Standards for History

SS.HS.H.1
Secondary
Evaluate historical sources for perspective, limitations, accuracy, and historical context.Reason: Students need to evaluate various historical sources while linking past events to current social justice issues in their campaigns.

Entry Events

Events that will be used to introduce the project to students

Social Media ‘Breaking News’ Challenge

Kick off with simulated 'breaking news' alerts about historical civil rights events appearing on students' phones. They'll be tasked with investigating and 'reporting' these events on a class social media platform, exploring deeply the wider context and impacts on modern society.

Activist Instagram Handle: Who Would You Follow?

Present students with a selection of social media profiles featuring historical activists and ask them to choose who they would 'follow' based on their interests and values. This personal connection challenges them to consider today's activism in comparison to historic efforts.
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Portfolio Activities

Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.
Activity 1

News Alert Investigator

Students will investigate 'breaking news' alerts related to historical civil rights events, mimicking modern social media updates. This task encourages them to understand the context and gather relevant information surrounding these events.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Receive a 'breaking news' alert about a historical civil rights event.
2. Research the event using primary and secondary sources to understand its context and significance.
3. Use a graphic organizer to outline the key facts and implications of the event.

Final Product

What students will submit as the final product of the activityAn investigative report detailing the civil rights event and its significance, showcasing students' ability to gather and synthesize historical information.

Alignment

How this activity aligns with the learning objectives & standardsAligned with CCSS.ELA-LITERACY.RH.9-10.1 as students cite evidence from sources to analyze historical events.
Activity 2

Activist Profile Deep Dive

Students will delve into the lives of historical civil rights activists by analyzing fictional social media profiles. This activity helps students connect personally with historical figures.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Select a historical civil rights activist's social media profile to explore.
2. Research the life, achievements, and impact of the chosen activist using credible sources.
3. Reflect on how the activist's work compares with contemporary social justice efforts.

Final Product

What students will submit as the final product of the activityA presentation comparing a historical activist's contributions to current social justice movements.

Alignment

How this activity aligns with the learning objectives & standardsSupports D2.His.14.9-12 as students analyze the impact and effects of civil rights activists' work.
Activity 3

Campaign Blueprint Workshop

In this activity, students will draft the blueprint for their social media campaign, focusing on tactical use of platforms to convey messages rooted in historical context.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Identify the main message and objectives of the social media campaign.
2. Choose historical events and figures that align with the campaign's objectives.
3. Plan content types (e.g., posts, videos) and platforms (e.g., Instagram, Twitter) for the campaign.
4. Draft a content calendar outlining the timeline and sequence of posts.

Final Product

What students will submit as the final product of the activityA comprehensive blueprint detailing the entire social media campaign strategy.

Alignment

How this activity aligns with the learning objectives & standardsAligns with CCSS.ELA-LITERACY.WHST.9-10.6 as students utilize technology to plan online publishing and align historical context with modern digital practices.
Activity 4

Digital Campaign Production

Students will create the digital content envisioned in their campaign blueprints, using various media to communicate their messages effectively.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Develop multimedia content (e.g., videos, infographics) to communicate selected historical events' significance.
2. Write accompanying text for each media piece that conveys the campaign's message.
3. Combine all media into coherent social media posts according to the blueprint.
4. Review and edit posts for clarity and impact.

Final Product

What students will submit as the final product of the activityA set of polished social media posts ready for publication, demonstrating fluency in digital literacy and communication.

Alignment

How this activity aligns with the learning objectives & standardsSupports SS.HS.H.1 as students evaluate and produce content grounded in historical context; also aligns with CCSS.ELA-LITERACY.WHST.9-10.6.
Activity 5

Campaign Reflection and Evaluation

Students will assess their campaign's effectiveness by analyzing peer feedback and self-reflecting on the process and outcomes, identifying areas for improvement.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Present the campaign to peers and solicit feedback on its impact and effectiveness.
2. Reflect on the feedback, identifying strengths and areas for improvement.
3. Prepare a written reflection summarizing lessons learned and plans for future advocacy efforts.

Final Product

What students will submit as the final product of the activityA reflection document that evaluates the campaign's success and articulates future goals for advocacy.

Alignment

How this activity aligns with the learning objectives & standardsAligns with D2.Civ.2.9-12 as students evaluate the effectiveness of advocacy efforts, drawing parallels with historical strategies.
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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Social Media Campaign for Equality Rubric

Category 1

Historical Analysis

Assessment of students' ability to analyze and synthesize historical events, figures, and legislation.
Criterion 1

Understanding of Historical Context

Assesses the depth of understanding and accuracy in analyzing historical civil rights events.

Exemplary
4 Points

Shows sophisticated understanding of historical contexts, making insightful connections between past events and contemporary issues.

Proficient
3 Points

Demonstrates thorough understanding with accurate and clear connections between historical events and modern issues.

Developing
2 Points

Shows basic understanding with some accurate connections, though there are gaps in analysis.

Beginning
1 Points

Demonstrates initial understanding; connections are incomplete or inaccurate.

Criterion 2

Use of Sources

Evaluates the ability to utilize primary and secondary sources effectively in research.

Exemplary
4 Points

Critically evaluates and effectively incorporates a diverse range of sources to enrich campaign content.

Proficient
3 Points

Uses multiple credible sources effectively, maintaining accuracy and diversity in information.

Developing
2 Points

Uses limited sources with basic analysis, occasionally affecting accuracy.

Beginning
1 Points

Relies on few sources with minimal analysis, affecting credibility and depth.

Category 2

Digital Literacy

Evaluation of students' ability to effectively create and manage digital content that communicates historical context and advocacy messages.
Criterion 1

Content Creation and Design

Assesses the quality and creativity of the digital content produced.

Exemplary
4 Points

Produces outstanding digital content that is visually appealing, innovative, and clearly conveys messages.

Proficient
3 Points

Creates quality digital content that effectively communicates campaign messages with some creative elements.

Developing
2 Points

Produces basic digital content with unclear message communication and limited creative effort.

Beginning
1 Points

Creates minimal content with ineffective design and unclear messaging.

Criterion 2

Use of Technology

Evaluates the proficiency in utilizing digital tools and platforms for campaign purposes.

Exemplary
4 Points

Demonstrates advanced use of digital tools and platforms, enhancing the effectiveness and reach of the campaign.

Proficient
3 Points

Effectively uses digital tools to deliver campaign content, with satisfactory integration of features.

Developing
2 Points

Inconsistently uses technology tools, resulting in basic or limited effectiveness.

Beginning
1 Points

Struggles with technology use, resulting in ineffective content delivery.

Category 3

Advocacy and Reflection

Assessment of students' ability to advocate for social justice and reflect on the effectiveness of their efforts.
Criterion 1

Campaign Impact and Advocacy

Evaluates how well the campaign advocates for equality and justice, connecting historical context with modern efforts.

Exemplary
4 Points

Campaign powerfully advocates for social justice, with strong connections to historical context and clearly articulated goals.

Proficient
3 Points

Effectively advocates for justice with clear historical connections and well-defined objectives.

Developing
2 Points

Demonstrates basic advocacy with some unclear or incomplete connections to history.

Beginning
1 Points

Shows limited advocacy efforts with unclear objectives and minimal historical connections.

Criterion 2

Reflection and Evaluation

Assesses the ability to reflect on campaign process, peer feedback, and future improvement strategies.

Exemplary
4 Points

Provides deep and insightful reflection, integrating peer feedback with clear plans for future advocacy enhancement.

Proficient
3 Points

Offers thoughtful reflection with actionable improvement strategies based on feedback.

Developing
2 Points

Includes basic reflection with limited integration of feedback and vague improvement plans.

Beginning
1 Points

Shows minimal reflection and lacks actionable improvement plans based on feedback.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning
Question 1

Reflect on the process of creating your social media campaign. What were the biggest challenges you faced, and how did you overcome them?

Text
Required
Question 2

On a scale of 1 to 5, how effectively do you think your campaign communicates the historical context and its relevance to contemporary social justice issues?

Scale
Required
Question 3

What is one key lesson you learned about the use of social media in advocating for equality and justice?

Text
Required
Question 4

Which historical figure or event that you researched was most inspiring, and why?

Text
Optional
Question 5

Considering both historical and modern strategies, do you believe social media can bring about real societal change? Why or why not?

Multiple choice
Required
Options
Yes
No
Undecided