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Equity Enterprise: Fighting Inequality

Grade 10Social StudiesPhilosophy4 days

This project challenges students to design a sustainable social enterprise that addresses a specific social inequality. Students research the root causes of the inequality, develop a viable business model, create a marketing strategy, and assess the ethical implications of their proposed solution. They then present their enterprise idea through a persuasive business plan and marketing pitch, demonstrating their understanding of social entrepreneurship and its potential for positive change.

Social InequalitySocial EnterpriseBusiness ModelMarketing StrategyEthical ConsiderationsImpact AssessmentPresentation Skills

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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we design and launch a sustainable social enterprise that effectively addresses the root causes of a specific social inequality, considering both its profitability and its impact on promoting social change?

Essential Questions

Supporting questions that break down major concepts.

What are the root causes of the chosen social inequality?
How can a social enterprise address the systemic issues perpetuating this inequality?
What are the potential challenges and ethical considerations in developing and implementing a solution?
How can a business model be both profitable and socially impactful?
What marketing strategies are most effective in raising awareness and promoting social change within the target audience?
How can the enterprise measure its success in achieving its social mission?
What are the long-term sustainability and scalability prospects of the enterprise?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:

Students will be able to research and analyze the root causes of a specific social inequality.
Students will be able to develop a sustainable business model for a social enterprise that addresses the chosen inequality.
Students will be able to create a comprehensive marketing strategy to promote their social enterprise and raise awareness about the issue.
Students will be able to evaluate the potential impact and ethical considerations of their proposed solution.
Students will be able to present a persuasive business plan and marketing pitch for their social enterprise.

Entry Events

Events that will be used to introduce the project to students

The Inequality Auction

Students participate in a simulated "Social Inequality Auction," where they bid on resources and opportunities representing real-world disparities. This experience exposes the systemic nature of inequality and motivates them to create solutions.

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Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.

Activity 1

Inequality Investigator

Students will delve into the historical, social, economic, and political factors contributing to their chosen inequality.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Select a specific social inequality to focus on.

2. Conduct thorough research using credible sources to understand the historical, social, economic, and political factors contributing to the inequality.

3. Analyze the interconnectedness of these factors and how they perpetuate the inequality.

4. Compile your findings into a comprehensive research report, citing all sources.

Final Product

What students will submit as the final product of the activityA detailed research report outlining the root causes of the chosen social inequality.

Alignment

How this activity aligns with the learning objectives & standardsStudents will be able to research and analyze the root causes of a specific social inequality.

Activity 2

Social Enterprise Architect

Students will design a business model that is both financially viable and effectively addresses the root causes of the chosen inequality.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Brainstorm potential business ideas that address the root causes of the chosen inequality.

2. Develop a detailed business model canvas, outlining the value proposition, target market, revenue streams, cost structure, and key activities.

3. Analyze the financial viability and sustainability of the proposed business model.

4. Refine the business model based on the analysis and feedback.

Final Product

What students will submit as the final product of the activityA detailed business model canvas outlining the key components of the social enterprise.

Alignment

How this activity aligns with the learning objectives & standardsStudents will be able to develop a sustainable business model for a social enterprise that addresses the chosen inequality.

Activity 3

Social Impact Marketer

Students will develop a marketing strategy that effectively communicates the value proposition of their social enterprise and raises awareness about the chosen social inequality.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Identify the target audience for the social enterprise.

2. Develop key messages that effectively communicate the value proposition of the enterprise and raise awareness about the social inequality.

3. Select appropriate marketing channels to reach the target audience.

4. Create a marketing plan outlining the timeline, budget, and key performance indicators.

Final Product

What students will submit as the final product of the activityA comprehensive marketing plan outlining the target audience, marketing channels, and key messages.

Alignment

How this activity aligns with the learning objectives & standardsStudents will be able to create a comprehensive marketing strategy to promote their social enterprise and raise awareness about the issue.

Activity 4

Ethical Impact Assessor

Students will critically evaluate the potential positive and negative impacts of their social enterprise, considering ethical implications and potential unintended consequences.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Identify potential positive and negative impacts of the social enterprise on various stakeholders.

2. Analyze the ethical implications and potential unintended consequences of the proposed solution.

3. Develop strategies to mitigate potential negative impacts and maximize positive outcomes.

4. Compile your findings into an impact assessment report.

Final Product

What students will submit as the final product of the activityAn impact assessment report outlining the potential impacts and ethical considerations of the social enterprise.

Alignment

How this activity aligns with the learning objectives & standardsStudents will be able to evaluate the potential impact and ethical considerations of their proposed solution.

Activity 5

Equity Enterprise Ambassador

Students will synthesize their research, business model, marketing strategy, and impact assessment into a compelling presentation.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Develop a clear and concise presentation outlining the key components of your social enterprise.

2. Create visually appealing slides and supporting materials.

3. Practice delivering the presentation to ensure clarity and persuasiveness.

4. Deliver the final presentation to a panel of judges or potential investors.

Final Product

What students will submit as the final product of the activityA persuasive business plan and marketing pitch presentation.

Alignment

How this activity aligns with the learning objectives & standardsStudents will be able to present a persuasive business plan and marketing pitch for their social enterprise.

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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Equity Enterprise Project Rubric

Category 1

Research and Analysis

Assessment of students' ability to research and analyze the root causes of a specific social inequality.

Criterion 1

Depth of Research

Evaluates the comprehensiveness and breadth of research conducted on the chosen inequality.

Exemplary

4 Points

Research is comprehensive, utilizing a wide variety of credible sources, and demonstrates a sophisticated understanding of the factors contributing to the inequality.

Proficient

3 Points

Research is thorough, with a good range of credible sources, showing a clear understanding of the factors contributing to the inequality.

Developing

2 Points

Research shows some depth, using limited sources, illustrating a basic understanding of the factors contributing to the inequality.

Beginning

1 Points

Research is minimal, relies on few sources, and shows minimal understanding of the factors contributing to the inequality.

Criterion 2

Analysis Quality

Evaluates the ability to analyze and synthesize information to understand interconnectedness of inequality factors.

Exemplary

4 Points

Analysis demonstrates exceptional synthesis of information, clearly showing the interconnectedness of various factors perpetuating inequality.

Proficient

3 Points

Analysis demonstrates clear synthesis, showing the interconnectedness of factors perpetuating inequality.

Developing

2 Points

Analysis shows some attempt at synthesis, with partial understanding of connections between factors.

Beginning

1 Points

Analysis is basic, with little understanding of connections between factors.

Category 2

Business Model Development

Assessment of students' ability to develop a sustainable business model for a social enterprise.

Criterion 1

Business Model Viability

Evaluates the feasibility and sustainability of the business model developed.

Exemplary

4 Points

Business model is exceptionally viable, innovative, and clearly addresses the root causes of the inequality.

Proficient

3 Points

Business model is viable, addresses root causes of the inequality, and considers sustainability.

Developing

2 Points

Business model shows some viability, but lacks full consideration of sustainability and root causes.

Beginning

1 Points

Business model is minimally viable and does not effectively address the root causes of the inequality.

Criterion 2

Innovation and Creativity

Evaluates the level of innovation and creativity in developing the business model.

Exemplary

4 Points

Demonstrates outstanding innovation and creativity in developing a unique and effective business model.

Proficient

3 Points

Shows innovation and creativity in developing an effective business model.

Developing

2 Points

Demonstrates some creativity; the business model is somewhat innovative.

Beginning

1 Points

Little innovation and creativity; the business model is basic and conventional.

Category 3

Marketing Strategy

Assessment of students' ability to create a comprehensive marketing strategy for the social enterprise.

Criterion 1

Communication Effectiveness

Evaluates how effectively the marketing strategy communicates the enterprise’s value proposition and raises awareness.

Exemplary

4 Points

Marketing strategy is clear, compelling, and effectively communicates the value proposition and raises awareness with targeted messaging.

Proficient

3 Points

Marketing strategy communicates the value proposition clearly and raises awareness among intended audiences.

Developing

2 Points

Marketing strategy communicates the value proposition, but with limited effectiveness.

Beginning

1 Points

Marketing strategy is unclear in communicating the value proposition and does not effectively raise awareness.

Criterion 2

Channel Selection and Strategy

Evaluates the selection and strategy for chosen marketing channels.

Exemplary

4 Points

Marketing channels are expertly chosen and strategy is innovative and highly effective for reaching the target audience.

Proficient

3 Points

Marketing channels are well-chosen and strategy effectively reaches the target audience.

Developing

2 Points

Marketing channels are chosen with some effectiveness; strategy needs clarity.

Beginning

1 Points

Marketing channels and strategy are unclear and ineffective.

Category 4

Ethical Evaluation

Assessment of students' consideration of ethical implications in their social enterprise solution.

Criterion 1

Ethical Consideration

Evaluates the depth of ethical considerations and potential impact assessments conducted.

Exemplary

4 Points

Extensive ethical considerations; potential impacts are thoroughly analyzed with strategies for mitigating negative effects.

Proficient

3 Points

Thorough ethical considerations with clear analysis of potential impacts.

Developing

2 Points

Some ethical considerations noted; analysis of impacts is basic.

Beginning

1 Points

Limited ethical considerations; minimal analysis of impacts.

Category 5

Presentation Skills

Assessment of students' ability to present their social enterprise project compellingly.

Criterion 1

Persuasiveness and Clarity

Evaluates the persuasiveness and clarity of the presentation of the business plan and marketing pitch.

Exemplary

4 Points

Presentation is exceptionally persuasive, clear, and engaging with strong use of visual aids and supporting materials.

Proficient

3 Points

Presentation is persuasive, clear, and effectively engages the audience.

Developing

2 Points

Presentation is somewhat persuasive and clear, with some audience engagement.

Beginning

1 Points

Presentation lacks persuasion and clarity, with minimal audience engagement.

Criterion 2

Use of Visual Aids

Evaluates the effectiveness of visual aids used in the presentation.

Exemplary

4 Points

Visual aids are creative, enhance understanding, and significantly contribute to the presentation's impact.

Proficient

3 Points

Visual aids are effectively used and contribute to the presentation.

Developing

2 Points

Visual aids are used, but their contribution to understanding is limited.

Beginning

1 Points

Visual aids are minimally used and do not significantly contribute to understanding.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning

Question 1

Reflect on the entire process of developing your Equity Enterprise. What were the most significant learning moments for you throughout this experience?

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Required

Question 2

How did your understanding of the chosen social inequality evolve throughout this project? Did your research and the development of your enterprise lead to any new perspectives or insights?

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Required

Question 3

Evaluate the effectiveness of your social enterprise's business model. Do you believe it is sustainable and scalable? What potential challenges might arise in its implementation, and how could they be addressed?

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Required

Question 4

How did your team collaborate throughout this project? What were the strengths and weaknesses of your teamwork, and how could your collaboration have been improved?

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Optional

Question 5

Assess your overall learning progress based on the learning goals outlined for this project. On a scale of 1 to 5 (1 being not at all, 5 being completely), how well did you achieve each learning goal?

Scale

Optional