
Food Truck Formulas: Modeling a Mobile Business Plan
Inquiry Framework
Question Framework
Driving Question
The overarching question that guides the entire project.How can we, as food truck entrepreneurs, use mathematical functions to design a sustainable business plan that predicts success and maximizes profit?Essential Questions
Supporting questions that break down major concepts.- How can we use function notation to represent the relationship between our menu prices, number of customers, and our total revenue?
- How do different representations (graphs, tables, and equations) help us communicate the financial health of our food truck to potential investors?
- How do the real-world constraints of our food truck (like storage capacity, prep time, or hours of operation) define the domain and range of our business functions?
- Why is it essential to determine if a business relationship is a function when making predictions about our food truck's future success?
- How do linear and quadratic functions model different aspects of our business, such as steady costs versus the optimization of profit?
Standards & Learning Goals
Learning Goals
By the end of this project, students will be able to:- Evaluate linear and quadratic functions using function notation to calculate projected food truck revenue and operational costs based on varying customer volume.
- Analyze multiple representations (equations, graphs, and tables) of business data to determine if financial relationships qualify as mathematical functions.
- Identify and interpret the domain and range of business-related functions, accounting for real-world constraints such as inventory limits, operating hours, and physical capacity.
- Construct linear and simple quadratic models to represent business scenarios, such as the relationship between price points and total profit.
- Communicate financial predictions and business sustainability to stakeholders by translating function-based data into verbal and visual business reports.
Common Core State Standards (Math)
Common Core State Standards (Mathematical Practice)
Entry Events
Events that will be used to introduce the project to studentsThe Case of the Malfunctioning Menu
Students enter a classroom transformed into a chaotic 'Grand Opening' where a simulated Point-of-Sale (POS) system is malfunctioning. They are presented with receipts where the same input (Order #5) results in two different outputs (Tacos and Pizza), sparking a debate on why this 'glitch' makes it impossible to run a business and leading to the definition of a function.The Festival Financial Audit
A local food truck owner (via video or guest visit) presents a 'Crisis Map' showing their profit margins over a weekend festival, but the graph has gaps and impossible data points. Students must identify the 'Domain of Operation' (hours they can actually work) and the 'Range of Profit' (potential earnings) to help the owner decide if the festival is worth the registration fee.The Secret Ingredient Algorithm
Students receive a 'Secret Menu' coded in function notation, such as P(x) = 2x + 5, where x represents the number of toppings. They must use 'Input/Output' stations to build physical models of the food items, realizing that if they don't follow the notation precisely, their business costs will spiral out of control.Viral Trends & Surge Pricing Models
The class is challenged to optimize a 'Surge Pricing' model for a viral TikTok-famous food truck where the price increases quadratically as the line gets longer. Students analyze graphs of these price curves to determine the 'Sweet Spot'—the vertex where profit is maximized before the domain of customer patience is exceeded.Portfolio Activities
Portfolio Activities
These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.The Menu Reliability Audit
Before launching their food truck, students must ensure their 'Point of Sale' (POS) system is reliable. In this activity, students analyze different menu structures and ordering logs to determine if they qualify as mathematical functions. They will learn that for every unique input (Order Number/Item ID), there must be exactly one output (Price/Item Name). This establishes the foundational logic required to run a predictable business.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA 'Menu Reliability Audit' report that identifies which menu sets are functions and which are 'glitches,' including a corrected menu table and a written explanation of the 'Vertical Line Test' as applied to their business.Alignment
How this activity aligns with the learning objectives & standardsHSF-IF.A.1: Students understand that a function assigns each element of the domain exactly one element of the range. They will identify if a menu (relation) is a function.The Secret Ingredient Algorithm
Students will transition from simple tables to algebraic representations. They will develop a 'Secret Ingredient Algorithm' where the cost of a custom dish is determined by a function, such as C(x) = 1.50x + 5.00, where x is the number of premium toppings. Students will practice evaluating these functions to provide instant quotes to 'customers' (classmates) and interpret what notation like C(4) = 11 means in the context of a food sale.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA 'Cost & Revenue Calculator' sheet featuring at least three different business functions (Cost, Revenue, and Profit) in function notation, with a series of solved examples for different customer order volumes.Alignment
How this activity aligns with the learning objectives & standardsHSF-IF.A.2: Students use function notation, evaluate functions for inputs in their domains, and interpret statements in context.Operational Boundaries: The Capacity Map
Every business has physical and temporal limits. In this activity, students define the 'Domain of Operation' (the hours they can work and the number of ingredients they can carry) and the 'Range of Success' (the possible revenue they can earn). They will analyze why the domain cannot be 'all real numbers'—for instance, you cannot have negative customers or operate for 25 hours in a day.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA 'Business Constraints Map' that includes graphs of their business functions with clearly labeled 'Endpoints' and a written justification for the specific domain and range based on real-world truck constraints.Alignment
How this activity aligns with the learning objectives & standardsHSF-IF.B.5: Students relate the domain of a function to its graph and to the quantitative relationship it describes (e.g., restricted domains in real-world contexts).Rubric & Reflection
Portfolio Rubric
Grading criteria for assessing the overall project portfolioFood Truck Entrepreneurship: Function-Based Business Assessment
Mathematical Foundations of Business
Evaluates the student's foundational understanding of what constitutes a function within the context of a food truck's Point of Sale (POS) system.Function Identification & POS Logic
Ability to distinguish between functional and non-functional business relations using multiple representations (mapping, tables, and graphs).
Exemplary
4 PointsAccurately identifies all 'glitch' scenarios; creates a flawless mapping diagram for a menu; provides a sophisticated explanation of the Vertical Line Test that connects mathematical logic to business reliability.
Proficient
3 PointsCorrectly identifies most POS glitches; develops a mapping diagram where each input has one output; applies the Vertical Line Test correctly to verify the menu's reliability.
Developing
2 PointsIdentifies some POS glitches but may confuse inputs and outputs; mapping diagram contains minor errors; shows emerging understanding of the Vertical Line Test.
Beginning
1 PointsStruggles to identify non-functions in the order logs; mapping diagram is incomplete or allows multiple outputs for one input; unable to apply the Vertical Line Test.
Operational Modeling & Evaluation
Assesses the ability to translate business operations into mathematical language and perform calculations to predict financial outcomes.Function Notation & Algebraic Modeling
Competency in building and evaluating algebraic models using proper function notation (f(x)) to represent costs, revenue, and profit.
Exemplary
4 PointsDevelops complex, accurate functions (Cost, Revenue, and Profit); evaluates multiple inputs without error; provides nuanced interpretations of notation (e.g., explaining exactly what C(x) = y represents for the business).
Proficient
3 PointsCreates accurate Cost and Revenue functions; correctly evaluates functions for specific inputs (like customer volume); provides clear, context-based explanations for function notation.
Developing
2 PointsBuilds basic functions but may have errors in algebraic setup; evaluates inputs with some calculation errors; interpretation of notation is surface-level or partially incorrect.
Beginning
1 PointsAttempts to create functions but lacks proper notation; significant errors in evaluating inputs; cannot explain the meaning of f(x) in a business context.
Constraint Analysis & Real-World Limits
Focuses on the application of domain and range to the physical and logical limitations of running a food truck business.Contextual Constraints (Domain & Range)
Ability to define and justify the reasonable limits of business variables based on physical and temporal constraints.
Exemplary
4 PointsDefines precise domain and range endpoints; provides a sophisticated justification for why the domain is discrete or continuous; accurately identifies constraints like storage and 'The Operating Zone.'
Proficient
3 PointsCorrectly identifies domain and range based on truck constraints (e.g., hours and inventory); differentiates correctly between discrete and continuous variables in context.
Developing
2 PointsIdentifies general domain and range but may include unrealistic values (e.g., negative numbers); justification for constraints is vague or missing key physical limits.
Beginning
1 PointsShows significant confusion regarding domain and range; fails to relate mathematical boundaries to real-world food truck constraints.
Communication & Representation
Evaluates how well students can present their mathematical business plan to others through visual and written means.Visual Representation & Stakeholder Communication
Effectiveness in using graphs and written reports to communicate mathematical findings to potential business stakeholders.
Exemplary
4 PointsProduces professional-grade graphs with precise scales, labels, and 'Operating Zones'; written report is persuasive and seamlessly integrates mathematical data to justify business sustainability.
Proficient
3 PointsCreates clear, accurate graphs with appropriate labels and scales; written report clearly explains how the functions model the business's success and sustainability.
Developing
2 PointsGraphs are mostly accurate but may lack specific labels or use inappropriate scales; written report is present but lacks a strong connection between the math and the business plan.
Beginning
1 PointsGraphs are messy, inaccurate, or missing; written communication fails to explain the mathematical business model or its predictions.