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Grammar Infographic Campaign

Grade 12English4 days

In this project, 12th-grade English students design a grammar infographic campaign to clarify complex grammar concepts for a specific audience, demonstrating the evolution and importance of grammar in effective communication. Students will identify and correct grammatical errors, explain complex concepts concisely, and apply visual communication principles to create tailored infographics. The project incorporates a 'Grammar Glitch Challenge' entry event and portfolio activities focused on grammar basics, deconstructing complex concepts, design principles, target audience analysis, and historical perspective. A detailed rubric assesses grammar understanding, visual communication, audience adaptation, and historical insight, while reflection prompts encourage students to consider their learning and the project's impact.

Grammar ConceptsInfographic DesignVisual CommunicationTarget AudienceHistorical ContextGrammar AccuracyEffective Communication

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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we design a grammar infographic campaign that not only clarifies complex concepts for a specific audience but also demonstrates the evolution and importance of grammar in effective communication?

Essential Questions

Supporting questions that break down major concepts.

How do grammar rules evolve and adapt over time?
What are the key components of effective visual communication?
How can infographics be used to educate and persuade an audience?
How does understanding grammar enhance clarity and precision in writing?
What are common grammar errors and how can they be avoided?
How can I use design principles to create visually appealing and informative infographics?
How can I tailor my infographic to reach a specific audience?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:

Students will be able to identify and correct common grammatical errors.
Students will be able to explain complex grammar concepts in a clear and concise manner.
Students will be able to design effective infographics using visual communication principles.
Students will be able to tailor their communication to a specific audience.
Students will be able to understand the evolution and importance of grammar in effective communication.

Entry Events

Events that will be used to introduce the project to students

"Grammar Glitch Challenge"

Students begin with a 'broken' infographic riddled with grammatical errors that completely distorts its message. They must collaboratively identify the errors and propose solutions, sparking curiosity about effective grammar and visual communication.

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Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.

Activity 1

Grammar Basics Bootcamp

Students review fundamental grammar rules and identify common errors through interactive exercises.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Participate in a grammar pre-assessment to identify strengths and weaknesses.

2. Review basic grammar rules, including parts of speech, sentence structure, and punctuation.

3. Complete error identification exercises with real-world examples.

4. Discuss the importance of grammar in clear communication.

Final Product

What students will submit as the final product of the activityA checklist of common grammar errors and a personal grammar improvement plan.

Alignment

How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to identify and correct common grammatical errors. Aligns with understanding the basics before tackling complex concepts.

Activity 2

Deconstructing the Complex: Grammar Concepts Unpacked

Students break down complex grammar concepts into simpler terms, preparing them for visual representation.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Choose a complex grammar concept (e.g., subjunctive mood, dangling modifiers, restrictive vs. non-restrictive clauses).

2. Research the chosen concept and its usage rules.

3. Rewrite the concept's definition in plain language.

4. Create examples and non-examples to illustrate the concept clearly.

Final Product

What students will submit as the final product of the activityA simplified explanation of a complex grammar concept with illustrative examples.

Alignment

How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to explain complex grammar concepts in a clear and concise manner. Builds upon the ability to identify basic errors by moving to more nuanced concepts.

Activity 3

Visual Communication 101: Infographic Design Principles

Students learn the basics of visual communication and design principles relevant to creating effective infographics.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Explore examples of effective and ineffective infographics.

2. Learn about key design principles (e.g., color theory, typography, layout, use of visuals).

3. Analyze how design choices impact the clarity and persuasiveness of an infographic.

4. Sketch out preliminary infographic designs based on learned principles.

Final Product

What students will submit as the final product of the activityA design brief outlining key design principles and preliminary infographic sketches.

Alignment

How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to design effective infographics using visual communication principles. Provides the foundational knowledge needed to create visually appealing and informative graphics.

Activity 4

Target Audience Analysis: Tailoring Your Message

Students identify and analyze their target audience to tailor their infographic campaign for maximum impact.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Choose a specific target audience for the grammar infographic campaign (e.g., middle school students, ESL learners, business professionals).

2. Research the audience's needs, interests, and existing knowledge of grammar.

3. Determine the best way to communicate grammar concepts to this specific audience.

4. Adapt the language and visuals to suit the chosen audience.

Final Product

What students will submit as the final product of the activityA detailed profile of the target audience and a plan for tailoring the infographic campaign.

Alignment

How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to tailor their communication to a specific audience. Ensures that the infographics are relevant and engaging for the intended viewers.

Activity 5

Grammar Through the Ages: A Historical Perspective

Students research the evolution of grammar rules and their impact on communication.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Research how grammar rules have changed over time.

2. Identify factors that have influenced these changes (e.g., technology, cultural shifts).

3. Discuss the importance of adapting to evolving grammar conventions.

Final Product

What students will submit as the final product of the activityA brief essay or presentation on the evolution of grammar and its impact on communication.

Alignment

How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to understand the evolution and importance of grammar in effective communication. Provides a broader context for understanding why grammar matters.

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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Grammar Infographic Campaign Rubric

Category 1

Understanding of Grammar Concepts

Evaluate student's comprehension of grammar rules and their ability to explain complex concepts clearly.

Criterion 1

Grammar Accuracy

Assess the student's ability to identify and correct grammatical errors within their work.

Exemplary

4 Points

Demonstrates complete accuracy in identifying and correcting grammatical errors, showcasing sophisticated understanding of grammar rules.

Proficient

3 Points

Consistently identifies and corrects grammatical errors, demonstrating a thorough understanding of grammar rules.

Developing

2 Points

Identifies some grammatical errors but shows inconsistency in application and correction.

Beginning

1 Points

Struggles to identify and correct grammatical errors, indicating limited understanding of grammar rules.

Criterion 2

Complex Concept Explanation

Analyze student's ability to break down and explain advanced grammar concepts in a simplified manner.

Exemplary

4 Points

Explains advanced grammar concepts clearly and thoroughly, demonstrating nuanced understanding.

Proficient

3 Points

Effectively explains advanced grammar concepts with clarity and sufficient detail.

Developing

2 Points

Provides basic explanations for advanced grammar concepts with limited clarity.

Beginning

1 Points

Shows difficulty explaining advanced grammar concepts, lacking clarity and depth.

Category 2

Visual Communication

Assess competency in designing visually appealing and informative infographics using design principles.

Criterion 1

Design Principles Application

Evaluate the effectiveness of applying design principles such as color, typography, and layout.

Exemplary

4 Points

Applies design principles innovatively, creating visually striking and highly informative infographics.

Proficient

3 Points

Successfully applies design principles to create clear and engaging infographics.

Developing

2 Points

Shows basic application of design principles, resulting in infographics that are somewhat clear.

Beginning

1 Points

Applies design principles minimally, resulting in unclear or unengaging infographics.

Category 3

Audience Adaptation

Evaluate student's ability to tailor their communication style to suit a specific audience's needs and preferences.

Criterion 1

Audience Relevance

Assess the extent to which the student tailors the infographic to resonate with the chosen audience.

Exemplary

4 Points

Shows exceptional ability to tailor content and visuals precisely for the target audience, making it highly relevant and engaging.

Proficient

3 Points

Effectively adapts content and visuals for the audience, making it relevant and appropriately engaging.

Developing

2 Points

Attempts to adapt content and visuals, but with limited relevance to the audience.

Beginning

1 Points

Displays minimal adaptation to the audience, lacking relevance and engagement.

Category 4

Historical Context Insight

Evaluate student's understanding of the historical evolution of grammar and its significance in communication.

Criterion 1

Evolution and Adaptation Insight

Analyze student's comprehension of how grammar rules have changed over time and their ability to articulate its impact on communication.

Exemplary

4 Points

Demonstrates insightful understanding of grammar evolution and its impact, articulately connecting history to present-day communication.

Proficient

3 Points

Shows a clear understanding of grammar evolution and its significance, relating it adequately to current communication practices.

Developing

2 Points

Displays partial understanding of grammar evolution, with limited articulation of its communication impact.

Beginning

1 Points

Shows minimal understanding of grammar evolution, struggling to connect it to modern communication.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning

Question 1

How did your understanding of grammar evolve throughout this project?

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Question 2

To what extent do you feel your infographic campaign effectively clarifies complex grammar concepts for your target audience?

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Question 3

Which aspect of the infographic design process did you find most challenging, and how did you overcome it?

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Question 4

How has this project changed your perspective on the role and importance of grammar in effective communication?

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Question 5

If you were to continue this project, what specific improvements or additions would you make to your infographic campaign?

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