Created byTeresa Lowery

16 views0 downloads

High School Store Instagram Strategy

Grade 9Other4 days

In this project, ninth-grade students are tasked with developing a social media strategy to enhance the high school store's Instagram account. Through market research, students explore current social media trends and analyze target audience preferences to create engaging content aimed at increasing followers and engagement. The project includes activities such as identifying audience demographics, content creation, and strategy planning, supported by peer reviews and analytical evaluations. By leveraging insights from these activities, students compile a comprehensive strategic plan to promote the school's online presence effectively.

Social MediaInstagram StrategyMarket ResearchAudience AnalysisContent CreationTrendsEngagement

Want to create your own PBL Recipe?Use our AI-powered tools to design engaging project-based learning experiences for your students.

📝

Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can market research be leveraged to develop an effective social media strategy for the high school store's Instagram account to increase followers and engagement, while understanding current trends and audience preferences?

Essential Questions

Supporting questions that break down major concepts.

How can market research help in increasing followers on social media?
What are the latest social media trends that can influence marketing strategies?
Why is it important for a school store to have an online presence, particularly on Instagram?
How do different types of content impact engagement on Instagram?
What role does target audience analysis play in developing a social media marketing strategy?
How can Instagram analytics be used to measure the success of marketing strategies?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:

Students will be able to conduct comprehensive market research to gather insights on current social media trends.
Students will develop and implement a strategy to increase followers and engagement on the high school store's Instagram account.
Students will analyze and interpret data from various sources to inform their marketing decisions.
Students will understand the significance of a school store's online presence and how it affects its branding and reach.
Students will utilize Instagram analytics to evaluate the effectiveness of their social media strategies.

Digital Entrepreneurship

DE.CE.1

Primary

Understand and apply strategies for gathering and analyzing market information effectively.Reason: The project requires students to research and analyze market trends for Instagram, directly aligning with understanding and applying market information strategies.

Common Core Standards for English Language Arts

CCSS.ELA-LITERACY.W.9-10.7

Primary

Conduct short as well as more sustained research projects to answer a question or solve a problem.Reason: Students need to conduct market research to develop a social media strategy, which involves sustained research projects.

ISTE Standards for Students

ISTE.5b

Secondary

Students collect data or identify relevant data sets, use digital tools to analyze them, and represent data visually to support solutions and decisions.Reason: Students will collect and analyze data about social media trends and Instagram analytics, aligning with the ISTE standard for data analysis.

Common Core Standards for Mathematics

CCSS.MATH.PRACTICE.MP4

Supporting

Model with mathematics.Reason: Students will use analytical skills to interpret data and model potential changes in Instagram engagement, which aligns with mathematical modeling standards.

Entry Events

Events that will be used to introduce the project to students

Mystery Influencer Challenge

Kick off the project with a message from a 'mystery influencer' with a massive following, challenging students to increase the store's Instagram followers rapidly. The influencer hints at current social media strategies, prompting students to decode these trends and apply them to their campaign.

Virtual Reality Store Tour

Invite students to a virtual reality tour of a high-tech retail store that maximizes social media engagement. Highlight the parallels between real-world digital marketing strategies and their upcoming task of boosting their school's store Instagram.

Social Media Trend Hunt

Begin with a scavenger hunt, either virtually or physically, where students must find and analyze current trends across various social media platforms. This hands-on exploration sets the stage for their own research and strategy development for the school store.

Instagram Analytics Game

Turn the school's Instagram analytics into a competitive game where students guess the performance of past posts and brainstorm improving strategies. This interactive session provides insight into Instagram metrics and paves the way for their strategic planning project.

📚

Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.

Activity 1

Audience Explorer

Students identify and analyze the target audience for the school store's Instagram, enhancing their demographic understanding.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Discuss with the class who could be potential followers of the school store's Instagram and list out their characteristics.

2. Segment these characteristics into demographic, geographic, psychographic, and behavioral categories.

3. Research how these audience aspects can influence content engagement on Instagram.

4. Develop a brief report or profile on the identified target audience outlining how their preferences can shape Instagram content.

Final Product

What students will submit as the final product of the activityA detailed target audience profile document.

Alignment

How this activity aligns with the learning objectives & standardsISTE.5b (Students collect data or identify relevant data sets and analyze them to support decisions).

Activity 2

Content Creator Bootcamp

Students apply their research to create engaging content for the Instagram account, utilizing insights gathered on trends and audience.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Review all research findings on trends and audience to brainstorm content ideas.

2. Plan content types and themes that align with identified trends and appeal to the target audience.

3. Utilize design tools to create sample pieces of content such as images, short videos, or reels.

4. Conduct peer reviews of the content and refine based on feedback.

Final Product

What students will submit as the final product of the activityA set of refined sample content pieces ready for publication.

Alignment

How this activity aligns with the learning objectives & standardsCCSS.ELA-LITERACY.W.9-10.7 (Conduct research projects to solve a problem).

Activity 3

Strategy Enhancement Workshop

Final reflection and strategic plan development to enhance strategies based on data and feedback.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Reflect on the entire process and outcomes of previous activities.

2. Organize a strategy enhancement workshop where each group presents their data analysis and content creation findings.

3. Discuss potential improvements to strategies with class feedback.

4. Collate all insights and create a comprehensive strategic plan for the school's Instagram account.

Final Product

What students will submit as the final product of the activityA strategic plan document for the school store's Instagram growth, incorporating research, analysis, and peer insights.

Alignment

How this activity aligns with the learning objectives & standardsCCSS.MATH.PRACTICE.MP4 (Model with mathematics).

Activity 4

Trend Tracker Lab

Students explore and analyze current social media trends to inform their strategies for improving the school's Instagram account.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Brainstorm and list popular social media platforms and the types of content dominating these platforms.

2. Break into groups to focus on one platform and conduct a detailed analysis of the trending content, noting any common themes or strategies.

3. Create a presentation to share findings with the class, highlighting specific examples of successful content.

4. Facilitate a class discussion to identify which strategies might be applicable to the school store’s Instagram account.

Final Product

What students will submit as the final product of the activityA group presentation summarizing the trends and potential strategies for content creation.

Alignment

How this activity aligns with the learning objectives & standardsDE.CE.1 (Understand and apply strategies for gathering and analyzing market information effectively).

🏆

Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Social Media Strategy Development Rubric

Category 1

Audience Analysis

Evaluation of the student’s ability to identify and understand the target audience for the school store’s Instagram account, including segmentation and profile development.

Criterion 1

Clarity of Audience Characteristics

How effectively the students identify and communicate the characteristics of the potential audience in demographic, geographic, psychographic, and behavioral terms.

Exemplary

4 Points

Identifies and articulates audience characteristics with exceptional clarity and detail, demonstrating deep understanding of audience segmentation.

Proficient

3 Points

Clearly identifies audience characteristics with some detail, showing good understanding of audience segmentation.

Developing

2 Points

Identifies general audience characteristics with limited detail and understanding of segmentation.

Beginning

1 Points

Struggles to identify or articulate audience characteristics effectively.

Criterion 2

Application to Content Engagement

The student’s ability to connect audience analysis to potential content engagement strategies for Instagram.

Exemplary

4 Points

Demonstrates a sophisticated understanding of how audience analysis can inform highly effective content engagement strategies.

Proficient

3 Points

Shows a good understanding of how audience analysis can inform effective content strategies.

Developing

2 Points

Demonstrates a basic understanding of the connection between audience analysis and content strategies.

Beginning

1 Points

Shows minimal understanding of how audience analysis influences content engagement.

Category 2

Content Creation and Innovation

Assessment of the student's skill in creating engaging and creative content based on research insights.

Criterion 1

Creativity and Originality

The originality and creativity in the content pieces developed for Instagram based on trend research.

Exemplary

4 Points

Exhibits exceptional creativity and originality, creating engaging content that aligns perfectly with current trends.

Proficient

3 Points

Produces creative and original content that aligns well with current trends.

Developing

2 Points

Produces functional content with some creative elements, partially aligned with trends.

Beginning

1 Points

Creates content with little originality or creativity, showing minimal alignment with current trends.

Criterion 2

Content Alignment with Research

How well the content created aligns with trend research findings and audience insights.

Exemplary

4 Points

Effectively aligns content with both detailed trend research findings and audience insights, leading to potentially high engagement.

Proficient

3 Points

Aligns content with trend research and audience insights reasonably well.

Developing

2 Points

Shows inconsistent alignment of content with research findings and audience insights.

Beginning

1 Points

Shows little to no alignment of content with research or insights.

Category 3

Strategic Planning and Reflection

Evaluation of the student’s ability to synthesize research, reflect on strategies, and develop a coherent strategic plan.

Criterion 1

Strategic Coherence and Innovation

The comprehensiveness and innovation in the strategic plan for Instagram growth based on cumulative activities and research.

Exemplary

4 Points

Develops a highly innovative and comprehensive strategic plan that integrates all research, feedback, and workshop insights.

Proficient

3 Points

Creates an effective strategic plan that adequately includes research and insights.

Developing

2 Points

Produces a strategic plan with some elements of research and insights, but lacks depth.

Beginning

1 Points

Drafts a strategic plan with minimal integration of research and insights.

Criterion 2

Reflection and Iterative Improvement

The student's ability to reflect on their strategies and processes, and iteratively improve their work.

Exemplary

4 Points

Shows deep reflection on the process and effectively incorporates feedback into improved strategies and plans.

Proficient

3 Points

Reflects well on the process and incorporates feedback into revisions.

Developing

2 Points

Shows limited reflection, with minor improvements based on feedback.

Beginning

1 Points

Minimal reflection or improvement based on feedback.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning

Question 1

How did your understanding of the target audience influence the content you created for the school store's Instagram account?

Text

Required

Question 2

On a scale from 1 to 5, how effective do you feel your final strategy is for increasing the school's Instagram followers and engagement? Please explain your rating.

Scale

Required

Question 3

Which social media trend that you researched do you believe had the most impact on your content creation strategy? Why?

Text

Required

Question 4

What was the most valuable feedback you received during the Content Creator Bootcamp peer review and how did it shape your final content pieces?

Text

Required

Question 5

Which skills or insights from this project do you believe will be most valuable in future professional or academic endeavors, and why?

Multiple choice

Required

Options

Data Analysis

Content Creation

Audience Research

Social Media Strategy Development

Collaborative teamwork