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Humerous School Marketing Challenge

Grade 10English1 days

In this project, 10th-grade students embark on a creative journey to design a humorous and nonsensical marketing campaign for their school. Through researching and analyzing global marketing techniques, students learn to craft compelling narratives that balance humor with cultural sensitivity. The project encourages the strategic use of digital media and collaboration among students, aiming to enhance both educational outcomes and engagement. Through reflection and peer feedback, students refine their campaigns, fostering an understanding of cultural contexts and audience engagement.

HumorMarketingCultural SensitivityNarrative DevelopmentDigital MediaCollaboration

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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we creatively use humor and nonsensical elements to design a compelling and memorable marketing campaign for our school, considering cultural and regional differences and the impact of language choices on tone and effectiveness?

Essential Questions

Supporting questions that break down major concepts.

What are the key elements of marketing that make a message compelling and memorable?
How can humor be effectively used in marketing to engage an audience?
What is the impact of language choices on the tone and effectiveness of a marketing campaign?
How do cultural and regional differences influence humorous marketing strategies?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:

Students will develop creative writing skills by crafting a humorous and engaging marketing campaign for their school.
Students will explore the use of language in humor and nonsensical contexts to thoughtfully design marketing messages.
Students will integrate multimedia elements to enhance the presentation and impact of their marketing campaign.
Students will analyze cultural and regional influences on humor to tailor their marketing strategy effectively.

Common Core English Language Arts Standards

CCSS.ELA-LITERACY.W.9-10.3

Primary

Write narratives to develop real or imagined experiences or events using effective technique, well-chosen details, and well-structured event sequences.Reason: The project involves creating a humorous and nonsensical marketing campaign, which requires students to use narrative skills to develop engaging and creative content.

CCSS.ELA-LITERACY.W.9-10.4

Primary

Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.Reason: Students must produce coherent content appropriate for a marketing campaign, focusing on humor and nonsensical elements that suit the audience.

CCSS.ELA-LITERACY.SL.9-10.5

Secondary

Make strategic use of digital media in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.Reason: To effectively market the school, students need to employ digital media creatively to present their humorous content.

Entry Events

Events that will be used to introduce the project to students

Mad Marketing Challenge

Invite students to a fake advertising firm meeting where they must strategize a humorous and nonsensical marketing campaign for the school. Present them with outrageous client requests and materials to decode, including bizarre product features and marketing trends, to provoke curiosity and unconventional thinking.

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Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.

Activity 1

Humor & Nonsense Analysis Lab

Students explore how humor and nonsensical elements have been used in existing marketing campaigns to engage audiences effectively.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Research and collect examples of humorous marketing campaigns from various cultural and regional contexts.

2. Analyze the language and imagery used in these campaigns to identify techniques that capture attention.

3. Discuss as a class how different cultural and regional audiences might perceive these techniques.

4. Create a class presentation summarizing findings on effective humorous strategies and cultural sensitivities.

Final Product

What students will submit as the final product of the activityA group presentation dissecting successful humorous marketing strategies with cultural context.

Alignment

How this activity aligns with the learning objectives & standardsAligns with CCSS.ELA-LITERACY.W.9-10.3 by using narrative techniques analysis in real-world marketing contexts.

Activity 2

Creative Concept Workshop

Students brainstorm and develop unique, humorous concepts for their own school marketing campaign.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Review insights from the Humor & Nonsense Analysis Lab to inform brainstorming sessions.

2. Conduct individual brain dumps to generate a wide selection of nonsensical marketing ideas.

3. Collaborate in small groups to refine ideas and develop a unique campaign concept.

4. Draft a narrative outline capturing the campaign's humorous tone and key messages.

Final Product

What students will submit as the final product of the activityA detailed campaign concept document, including a narrative outline and key messages.

Alignment

How this activity aligns with the learning objectives & standardsSupports CCSS.ELA-LITERACY.W.9-10.4 by organizing ideas into a coherent marketing campaign document.

Activity 3

Narrative Scripting & Storyboarding

Students write the narrative script and create storyboards for their marketing campaign, focusing on language choices and tone.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Translate the campaign concept into a comprehensive narrative script emphasizing humor.

2. Determine key scenes and imagery to accompany the script.

3. Design storyboards detailing the sequence of events and marketing messages.

4. Peer review to receive feedback on the effectiveness of humor and clarity of message.

Final Product

What students will submit as the final product of the activityA finalized narrative script and storyboard for the marketing campaign.

Alignment

How this activity aligns with the learning objectives & standardsMeets CCSS.ELA-LITERACY.W.9-10.3 and W.9-10.4 by developing narratives with effective sequence and style.

Activity 4

Digital Media Mastery

Students incorporate digital media to enhance their marketing campaigns, bringing their humorous narratives to life.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Select digital tools and media suitable for presenting their campaign (e.g., video, animation, social media posts).

2. Create digital content that aligns with their narrative script and storyboard.

3. Integrate multimedia elements such as graphics, sound, and video clips into the final presentation.

4. Conduct a presentation rehearsal to ensure all media elements work harmoniously.

Final Product

What students will submit as the final product of the activityA digital presentation of their nonsensical marketing campaign using multimedia.

Alignment

How this activity aligns with the learning objectives & standardsAchieves CCSS.ELA-LITERACY.SL.9-10.5 by strategically using digital media to enrich the campaign presentation.

Activity 5

Cultural Sensitivity Review

Evaluate the campaign's humor for cultural sensitivities and adapt it for diverse audiences.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Research potential cultural misinterpretations of the humor used in their campaign.

2. Consult with peers or community members from different cultural backgrounds for feedback.

3. Discuss findings as a class and make necessary adjustments to ensure broad appeal.

4. Reflect on the importance of cultural considerations in global marketing.

Final Product

What students will submit as the final product of the activityA revised marketing campaign that respects cultural sensitivities while maintaining humor.

Alignment

How this activity aligns with the learning objectives & standardsConnects with CCSS.ELA-LITERACY.W.9-10.4 by adapting content to suit diverse audiences effectively.

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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Humorous Marketing Campaign Evaluation Rubric

Category 1

Narrative Development

Assesses the ability to craft a coherent, engaging narrative that uses humor effectively in accordance with CCSS.ELA-LITERACY.W.9-10.3 and W.9-10.4.

Criterion 1

Narrative Coherence

Measures the logical flow and structure of the campaign's narrative script and storyboard.

Exemplary

4 Points

The narrative is exceptionally coherent, with a logical flow and clear structure that strongly supports the humorous tone and marketing goals.

Proficient

3 Points

The narrative is coherent, with a logical flow and structure that supports the humorous tone and marketing goals.

Developing

2 Points

The narrative shows emerging coherence, with some logical flow and structure inconsistencies affecting the humorous tone and marketing goals.

Beginning

1 Points

The narrative lacks coherence, with significant logical flow and structure inconsistencies hindering the humorous tone and marketing goals.

Criterion 2

Humor and Language Use

Evaluates the effectiveness of humor and language choices in engaging audiences.

Exemplary

4 Points

Demonstrates exceptional use of humor and language, engaging audiences with clever and culturally sensitive content.

Proficient

3 Points

Uses humor and language effectively, engaging audiences with clever content, though with minor cultural sensitivity oversight.

Developing

2 Points

Shows basic use of humor and language, with inconsistent engagement and cultural sensitivity in content.

Beginning

1 Points

Minimal use of humor and language with little engagement and significant cultural insensitivity in content.

Category 2

Digital Media Integration

Assesses how well digital media is used to enhance the presentation of the marketing campaign.

Criterion 1

Media Alignment

Measures the alignment of digital media elements with the campaign narrative to boost comprehension and interest.

Exemplary

4 Points

Digital media elements are perfectly aligned with the narrative, significantly enhancing comprehension and interest.

Proficient

3 Points

Digital media elements are well-aligned with the narrative, enhancing comprehension and interest.

Developing

2 Points

Some digital media alignment with the narrative, with occasional lapses affecting comprehension and interest.

Beginning

1 Points

Digital media elements have minimal alignment with the narrative, significantly impacting comprehension and interest.

Category 3

Cultural Sensitivity

Evaluates the campaign's respect for cultural differences and its adaptability to diverse audiences.

Criterion 1

Cultural Awareness

Measures the understanding and integration of cultural sensitivities within the marketing content.

Exemplary

4 Points

Exhibits exceptional cultural awareness, with well-integrated sensitivities that enhance audience engagement.

Proficient

3 Points

Displays cultural awareness, with integrations that enhance audience engagement with minor adjustments needed.

Developing

2 Points

Presents partial cultural awareness, with integrations that require significant adjustments to improve engagement.

Beginning

1 Points

Shows minimal cultural awareness, with insensitivity significantly impacting audience engagement.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning

Question 1

Reflect on your experience developing a humorous and nonsensical marketing campaign. What did you find most challenging and rewarding in the process?

Text

Required

Question 2

How effectively do you think humor was used in your campaign to engage the audience?

Scale

Required

Question 3

Based on your experience, how important is it to consider cultural and regional differences in creating a marketing campaign?

Multiple choice

Required

Options

Very Important

Somewhat Important

Not Important

Question 4

What strategies did you find most useful when integrating multimedia elements into your campaign?

Text

Optional

Question 5

Reflect on the role of feedback in enhancing your marketing campaign. How did input from peers and community members influence the final product?

Text

Required