Interest Group Strategic Plan: Policy Change Project
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Interest Group Strategic Plan: Policy Change Project

Grade 11Social Studies15 days
In this project, students take on the role of interest groups to strategically address a pressing domestic policy problem and advocate for its solution. They develop a comprehensive strategic plan, outlining goals, target audiences, key messages, and action plans. Students also design a persuasive communication campaign and present their policy solution to a panel of judges. This project enhances their understanding of interest groups, policy-making, and civic engagement.
Interest GroupsPolicy ChangeStrategic PlanningAdvocacyPolitical ScienceCivic EngagementPolicy Solutions
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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we, as an interest group, strategically address a pressing domestic policy problem and effectively advocate for its solution?

Essential Questions

Supporting questions that break down major concepts.
  • How can we create a strategic plan to address a domestic policy problem?
  • What are the key components of a successful interest group?
  • How can an interest group influence policy-making?
  • What are the different strategies and tactics that interest groups use to achieve their goals?
  • How do we evaluate the effectiveness of different strategies?
  • How can we effectively communicate our group's message to the public and policymakers?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:
  • Understand the role and function of interest groups in influencing domestic policy.
  • Develop a strategic plan for an interest group, including goal setting, resource allocation, and action planning.
  • Identify and analyze a pressing domestic policy problem.
  • Research and evaluate potential solutions to the identified policy problem.
  • Learn effective communication strategies to advocate for the group's policy solution.
  • Understand the policy-making process and how interest groups can influence it.
  • Develop skills in collaboration, teamwork, and project management through group work.
  • Enhance presentation skills by presenting the interest group's strategic plan and proposed policy solution.
  • Apply knowledge of political science and civics to a real-world policy issue.
  • Evaluate the effectiveness of different interest group strategies and tactics.
  • Understand ethical considerations in advocacy and policy influence.
  • Learn how to engage with policymakers and the public to promote policy change.
  • Develop critical thinking and problem-solving skills to analyze complex policy issues.
  • Improve research skills by gathering and synthesizing information from various sources.
  • Strengthen writing skills by creating a strategic plan and persuasive advocacy materials.
  • Cultivate civic engagement by taking action on a policy issue of interest.
  • Learn about the constraints and opportunities that interest groups face in their advocacy efforts.
  • Understand the importance of diverse perspectives and inclusivity in policymaking.
  • Develop empathy and understanding for different stakeholders and viewpoints on policy issues.
  • Enhance leadership skills by taking initiative in the interest group and guiding its activities.

AP U.S. Government and Politics

AP U.S. Government and Politics Curriculum Framework
Primary
Students are provided with an opportunity to engage in a political science research or applied civics project tied to the AP U.S. Government and Politics Curriculum Framework that culminates in a presentation of findings.Reason: Directly aligns with the project's focus on political science research and applied civics related to the AP U.S. Government and Politics curriculum.

Entry Events

Events that will be used to introduce the project to students

Community Crisis Challenge

Present students with a 'policy disaster' scenario impacting their local community. Working in teams, they must form an interest group to address the crisis, designing a strategic plan to influence local government. This event connects directly to students' lives, making the project's goals relevant and urgent.

The Policy Showdown

Simulate a high-stakes congressional hearing on a controversial domestic policy issue. Students role-play as different interest groups, presenting arguments and engaging in debates. This event immediately throws students into the world of policy advocacy, sparking their curiosity about the power and influence of interest groups.
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Portfolio Activities

Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.
Activity 1

Solution Showdown: Evaluating Policy Options

Students will research and evaluate at least three potential solutions to the policy problem, analyzing their feasibility, effectiveness, and potential consequences.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Research at least three potential solutions to the identified policy problem.
2. For each solution, analyze its potential effectiveness, feasibility, and cost.
3. Identify potential unintended consequences or drawbacks of each solution.
4. Compare and contrast the solutions based on the analysis criteria.
5. Create a chart summarizing the evaluation of each solution, including sources.

Final Product

What students will submit as the final product of the activityA comparative analysis chart evaluating the pros, cons, feasibility, and potential impact of each proposed solution.

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Research and evaluate potential solutions to the identified policy problem. Standard: AP U.S. Government and Politics Curriculum Framework.
Activity 2

Strategic Blueprint: Crafting the Interest Group's Path

Students create a detailed strategic plan for their interest group, outlining goals, target audience, key messages, strategies, and a timeline for action.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Define the interest group's mission and specific, measurable, achievable, relevant, and time-bound (SMART) goals.
2. Identify the target audience (e.g., policymakers, public) and tailor key messages to resonate with them.
3. Develop a multi-faceted action plan with specific strategies and tactics (e.g., lobbying, grassroots mobilization, media outreach).
4. Allocate resources (e.g., time, money, personnel) effectively to support the action plan.
5. Establish a timeline with milestones and deadlines for each activity.
6. Outline a budget and fundraising plan.

Final Product

What students will submit as the final product of the activityA comprehensive strategic plan document including an executive summary, goal statements, target audience analysis, key messages, action plan, and budget. (5-7 pages)

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Develop a strategic plan for an interest group, including goal setting, resource allocation, and action planning. Standard: AP U.S. Government and Politics Curriculum Framework.
Activity 3

Policy Pitch: Presenting the Strategic Plan

Each interest group presents their strategic plan and proposed policy solution to a panel of judges (e.g., teachers, community members).

Steps

Here is some basic scaffolding to help students complete the activity.
1. Prepare a visually engaging presentation summarizing the interest group's strategic plan and proposed policy solution.
2. Practice the presentation to ensure a smooth and persuasive delivery.
3. Anticipate potential questions from the judges and prepare thoughtful responses.
4. Deliver the presentation to the panel of judges.
5. Participate in a Q&A session with the judges.
6. Reflect on the presentation and identify areas for improvement.

Final Product

What students will submit as the final product of the activityA 10-15 minute presentation delivered by the interest group, including a Q&A session with the judges.

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Enhance presentation skills by presenting the interest group's strategic plan and proposed policy solution. Standard: AP U.S. Government and Politics Curriculum Framework.
Activity 4

Voice for Change: Amplifying the Message

Students will design a persuasive communication campaign to promote their policy solution, including a press release, social media content, and talking points.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Craft a compelling press release announcing the interest group's formation and policy solution.
2. Develop three engaging social media posts (with visuals) to promote the policy solution and encourage public support.
3. Create a concise document of talking points for group members to use when communicating with policymakers and the public.
4. Ensure all materials are consistent with the group's key messages and target audience.
5. Gather feedback and revise materials.

Final Product

What students will submit as the final product of the activityA portfolio of communication materials including a press release, three social media posts (with visuals), and a one-page document of talking points.

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Learn effective communication strategies to advocate for the group's policy solution. Standard: AP U.S. Government and Politics Curriculum Framework.
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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Interest Group Strategic Plan Rubric

Category 1

Interest Group Project Assessment

Assesses the quality of research, strategic planning, communication, and presentation skills, as well as teamwork.
Criterion 1

Research & Analysis

Depth of research into the policy problem and potential solutions, considering multiple perspectives and sources.

Exemplary
4 Points

Demonstrates exceptional research, synthesizing diverse sources and perspectives to provide a comprehensive understanding of the policy problem and potential solutions. Evidence of going above and beyond the minimum requirements.

Proficient
3 Points

Demonstrates thorough research, utilizing relevant sources and considering different perspectives to provide a clear understanding of the policy problem and potential solutions.

Developing
2 Points

Demonstrates basic research, with some understanding of the policy problem and potential solutions, but may lack depth or consideration of diverse perspectives. Relies heavily on easily accessible information.

Beginning
1 Points

Demonstrates limited research, showing a superficial understanding of the policy problem and potential solutions. Insufficient use of sources and limited consideration of different perspectives.

Criterion 2

Strategic Planning

Clarity, coherence, and persuasiveness of the strategic plan, including well-defined goals, target audience analysis, and action plan.

Exemplary
4 Points

Presents an exceptionally clear, coherent, and persuasive strategic plan with innovative and well-justified goals, a sophisticated target audience analysis, and a highly effective action plan that considers potential challenges and counter-arguments.

Proficient
3 Points

Presents a clear, coherent, and persuasive strategic plan with well-defined goals, a relevant target audience analysis, and a feasible action plan.

Developing
2 Points

Presents a strategic plan with some clarity and coherence, but may lack well-defined goals, a thorough target audience analysis, or a fully developed action plan. Some elements may be illogical or missing.

Beginning
1 Points

Presents a poorly defined and incoherent strategic plan with unclear goals, a missing or inadequate target audience analysis, and a weak or non-existent action plan.

Criterion 3

Communication Effectiveness

Effectiveness and creativity of the communication campaign materials (press release, social media posts, talking points) in conveying the interest group's message and engaging the target audience.

Exemplary
4 Points

Creates highly effective and creative communication materials that powerfully convey the interest group's message and are tailored to resonate deeply with the target audience. Demonstrates sophisticated understanding of communication strategies and audience engagement, including effective use of visuals and branding.

Proficient
3 Points

Creates effective communication materials that clearly convey the interest group's message and are tailored to the target audience. Demonstrates good understanding of communication strategies and audience engagement.

Developing
2 Points

Creates communication materials that partially convey the interest group's message but may lack clarity, consistency, or relevance to the target audience. Demonstrates a basic understanding of communication strategies.

Beginning
1 Points

Creates ineffective communication materials that fail to convey the interest group's message or engage the target audience. Demonstrates limited understanding of communication strategies.

Criterion 4

Presentation Skills

Quality and persuasiveness of the presentation, including clarity of message, engagement with the audience, and responses to questions.

Exemplary
4 Points

Delivers an exceptionally persuasive and engaging presentation with a clear and compelling message. Masterfully engages the audience and provides insightful and well-reasoned responses to questions. Demonstrates exceptional poise and confidence.

Proficient
3 Points

Delivers a persuasive and engaging presentation with a clear message. Effectively engages the audience and provides thoughtful responses to questions.

Developing
2 Points

Delivers a presentation with some clarity but may lack persuasiveness or audience engagement. Responses to questions may be incomplete or unclear.

Beginning
1 Points

Delivers a poorly organized and unpersuasive presentation. Fails to engage the audience and struggles to answer questions effectively.

Criterion 5

Collaboration & Teamwork

Collaboration, teamwork, and contribution to the group's overall success. Evidenced by an individual reflection on their role in the group.

Exemplary
4 Points

Demonstrates exceptional leadership and collaboration skills, significantly contributing to the group's success. Actively facilitates group discussions, motivates team members, and ensures that all voices are heard. Provides a thoughtful and insightful reflection on their role and contributions to the group's success.

Proficient
3 Points

Demonstrates effective collaboration and teamwork skills, contributing to the group's success. Participates actively in group discussions and supports team members. Provides a clear reflection on their role and contributions to the group's success.

Developing
2 Points

Demonstrates some collaboration and teamwork skills but may require guidance or support from other group members. Participates in group discussions but may not always contribute effectively. Provides a basic reflection on their role in the group.

Beginning
1 Points

Demonstrates limited collaboration and teamwork skills, requiring significant support from other group members. Struggles to participate effectively in group discussions. Provides a minimal or incomplete reflection on their role in the group.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning
Question 1

What was the most significant challenge your interest group faced, and how did you address it?

Text
Required
Question 2

To what extent do you believe your interest group's strategic plan was effective in advocating for its proposed policy solution?

Scale
Required
Question 3

Which communication strategy (press release, social media posts, talking points) do you think was most impactful in promoting your policy solution, and why?

Multiple choice
Required
Options
Press release
Social media posts
Talking points
Other (please specify)
Question 4

How has your understanding of the role and function of interest groups in influencing domestic policy changed as a result of this project?

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Required
Question 5

What is one thing you would do differently if you had the opportunity to repeat this project, and why?

Text
Required