Persuasive Commercials: Creating Persuasive Ads with imaginative products
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Persuasive Commercials: Creating Persuasive Ads with imaginative products

Grade 3EnglishTechnology8 days
★★★★★
4.0 (1 rating)
In this engaging project, third-grade students explore the creative use of emojis and technology to design and present persuasive commercials. Through various activities, students brainstorm ideas using emojis, create a storyboard, and translate these visual cues into a written script conveying persuasive language. They learn essential filming techniques, including green screen usage, to produce a final video presentation. The project emphasizes the development of writing, public speaking, and technological skills, while encouraging creativity and collaboration among students.
EmojisPersuasive WritingTechnologyCommercialsPublic SpeakingCreativity
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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we creatively use emojis and technology to design and present a persuasive commercial that conveys clear meaning and emotion?

Essential Questions

Supporting questions that break down major concepts.
  • How can emoji be used to convey meaning and emotion in writing?
  • What elements make a commercial persuasive?
  • How can we use technology to enhance our storytelling in commercials?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:
  • Students will be able to create a persuasive commercial to convey meaning and emotion.
  • Students will understand how to incorporate technology tools, such as a green screen, in their presentations.
  • Students will develop their public speaking skills through the presentation of their commercials.
  • Students will learn to critique and provide constructive feedback on peers' use of emoji and technology in their commercials.
  • Students will begin the writing process by using emojis to help generate ideas.
  • Student's final project of the commercial, will not include emojis and will be their own writing.
  • Students will create a "product" out of cardboard and other materials that they will "sell" in their commercial.

Common Core Standards

CCSS.ELA-LITERACY.W.3.1
Primary
Write opinion pieces on topics or texts, supporting a point of view with reasons.Reason: Students are required to create a persuasive commercial, which is essentially an opinion piece supporting a point of view with reasons.
CCSS.ELA-LITERACY.SL.3.4
Primary
Report on a topic or text, tell a story, or recount an experience with appropriate facts and relevant, descriptive details, speaking clearly at an understandable pace.Reason: Students will present their commercials to the class, requiring clear and well-paced speaking skills. This will be in the form of a video.
CCSS.ELA-LITERACY.L.3.5
Supporting
Demonstrate understanding of figurative language, word relationships and nuances in word meanings.Reason: Students will create a product to which they will need to "sell" to their class in the commercial.

ISTE Standards for Students

ISTE.STANDARD.3.d
Secondary
Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.Reason: The project requires students to use technology to create and present a commercial, exploring technology's role in communication.

Entry Events

Events that will be used to introduce the project to students

Emoji Art Exhibit

Transform the classroom into an emoji art exhibit, where each emoji represents an element of persuasive advertising. Students can walk through the exhibit, prompting discussions and questions about the role visuals play in crafting effective commercials, sparking a connection to their upcoming projects.

Emoji Escape Room Adventure

Create an immersive escape room experience where students solve emoji-based puzzles to uncover clues about creating effective ads. The event sets the tone for creative problem-solving and introduces them to using emojis to represent key commercial concepts.
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Portfolio Activities

Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.
Activity 1

Emoji Brainstorm Bash

Students use emojis to brainstorm initial ideas for their commercial project. This activity helps them think creatively about how emojis can represent persuasive elements in advertising.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Introduce students to the concept of using emojis to represent ideas and emotions.
2. Ask students to select emojis that they feel represent persuasive elements or emotions they wish to convey in their commercial.
3. Provide a sheet where students can attach or draw these emojis with notes explaining their choices.
4. Facilitate a class discussion where students share their chosen emojis and initial ideas.

Final Product

What students will submit as the final product of the activityA brainstorm sheet featuring emojis and notes representing initial commercial ideas.

Alignment

How this activity aligns with the learning objectives & standardsAligns with CCSS.ELA-LITERACY.W.3.1 by helping students begin the process of creating an opinion piece.
Activity 2

Persuasive Emoji Map

Students develop a persuasive plan by mapping out their commercial script using emoji cues as primary placeholders for key points and persuasive elements.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Revisit the brainstorm sheet and select key emojis that will drive the commercial's message.
2. Help students create a storyboard or map layout using these emojis as placeholders for different parts of the commercial.
3. Guide them in expanding their map by adding sentences or phrases that each emoji represents.

Final Product

What students will submit as the final product of the activityA complete emoji storyboard mapping out the key points of the commercial script.

Alignment

How this activity aligns with the learning objectives & standardsSupports CCSS.ELA-LITERACY.W.3.1 by organizing reasons and information clearly for the persuasive piece.
Activity 3

Emoji-to-Words Transition

Students translate their emoji storyboard into a written commercial script, focusing on persuasive language and clear structure.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Review the emoji storyboard and discuss how each emoji reflects specific ideas in written form.
2. Assist students in writing sentences or paragraphs that translate each emoji cue into part of the script.
3. Facilitate peer reviews where students provide feedback on clarity and persuasiveness of each other's scripts.

Final Product

What students will submit as the final product of the activityA fully developed commercial script written with persuasive language.

Alignment

How this activity aligns with the learning objectives & standardsAddresses CCSS.ELA-LITERACY.W.3.1 and CCSS.ELA-LITERACY.L.3.5 by developing written language skills and understanding nuances.
Activity 4

Tech-Savvy Filming Prep

Students plan the technical aspects of their commercial, including green screen use, camera angles, and technology setup.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Introduce students to basic filming techniques and green screen usage.
2. Have students draft a simple filming plan, considering camera placement and necessary props.
3. Conduct a practice session where students use technology tools to explore their filming options.

Final Product

What students will submit as the final product of the activityA technical plan detailing how the commercial will be filmed and what technology will be used.

Alignment

How this activity aligns with the learning objectives & standardsAligns with ISTE.STANDARD.3.d as it incorporates technology exploration in communication.
Activity 5

Final Commercial Production

Students film and edit their commercials using the green screen and incorporate emojis and technology to enhance their presentation.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Have students rehearse their commercials focusing on public speaking skills and pacing.
2. Guide students through the filming process, allowing them to film multiple takes with feedback from peers.
3. Assist students in editing their videos, incorporating any digital enhancements or effects as necessary.

Final Product

What students will submit as the final product of the activityA polished and edited persuasive commercial video.

Alignment

How this activity aligns with the learning objectives & standardsMeets CCSS.ELA-LITERACY.SL.3.4 and ISTE.STANDARD.3.d by developing speaking and technological skills.
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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Emoji-Based Commercial Project Rubric

Category 1

Idea Development and Creativity

Assessment of students' ability to generate and elaborate on ideas using emojis, including their creativity in representing persuasive elements.
Criterion 1

Emoji Representation and Explanation

Assessment of how well students select and explain their emoji choices to represent persuasive ideas.

Exemplary
4 Points

Selects highly creative and impactful emojis with detailed explanations that clearly convey persuasive elements.

Proficient
3 Points

Selects appropriate emojis with clear explanations that convey persuasive elements.

Developing
2 Points

Selects some relevant emojis with limited explanations of their persuasive elements.

Beginning
1 Points

Struggles to select relevant emojis and provide explanations for persuasive ideas.

Criterion 2

Storyboard Creativity and Coherence

Evaluation of the student's ability to map out a coherent and creative storyboard using emojis for their persuasive commercial.

Exemplary
4 Points

Creates a very creative, coherent storyboard where emojis strongly reflect key points of the commercial.

Proficient
3 Points

Creates a coherent storyboard where emojis adequately reflect key points.

Developing
2 Points

Creates a basic storyboard with some coherence and basic use of emojis to reflect the commercial's key points.

Beginning
1 Points

Struggles to map out a coherent storyboard using emojis to reflect the commercial's points.

Category 2

Writing and Language Skills

Assessment of the student's ability to transcribe emoji-based notes into a persuasive written script with clear, structured, and engaging language.
Criterion 1

Translation of Emojis to Language

Evaluation of how effectively students translate their emoji storyboard into coherent and persuasive written language.

Exemplary
4 Points

Seamlessly translates emojis into coherent and engaging sentences with advanced persuasive language.

Proficient
3 Points

Translates emojis into coherent sentences with effective persuasive language.

Developing
2 Points

Attempts to translate emojis into sentences with basic persuasive language; coherence may vary.

Beginning
1 Points

Struggles to translate emojis into coherent, persuasive sentences.

Category 3

Technical and Presentation Skills

Evaluation of students' proficiency in applying technology for filming and presenting commercials, including creativity in using digital tools.
Criterion 1

Use of Technology

Assessment of students' ability to apply filming techniques, including green screen use and editing, to enhance their commercial.

Exemplary
4 Points

Utilizes advanced filming techniques and technology skillfully to create a highly polished commercial.

Proficient
3 Points

Applies effective filming techniques and technology to produce a polished commercial.

Developing
2 Points

Applies basic filming techniques and technology with some effectiveness in commercial creation.

Beginning
1 Points

Struggles with applying filming techniques and technology, resulting in a rough commercial.

Criterion 2

Public Speaking and Presentation

Assessment of students' ability to engage the audience with clear, well-paced speech and presentation during the filming of the commercial.

Exemplary
4 Points

Demonstrates excellent public speaking skills with clear, well-paced speech, engaging the audience effectively.

Proficient
3 Points

Demonstrates good public speaking skills with clear speech and effective audience engagement.

Developing
2 Points

Attempts public speaking with variable clarity and pacing; some audience engagement.

Beginning
1 Points

Struggles with public speaking clarity, pacing, and audience engagement.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning
Question 1

Reflect on how using emojis at the start of this project helped you develop your commercial script. How did they influence your creativity and thinking process?

Text
Required
Question 2

On a scale of 1 to 5, how effectively do you feel you used technology to enhance your commercial presentation?

Scale
Required
Question 3

What aspect of creating and presenting your commercial did you find most challenging, and how did you overcome it?

Text
Required
Question 4

Which of the following elements do you believe was the most important in making your commercial persuasive?

Multiple choice
Required
Options
Use of emojis to represent emotions
Strong opening statement
Compelling reasons and evidence
Effective use of technology
Engaging conclusion
Question 5

Reflect on the feedback you received from your peers. How did it impact your final commercial?

Text
Required