Short Story Socials: Design a Social Media Campaign

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Short Story Socials: Design a Social Media Campaign

Grade 9Other1 days

In this project, students design a social media campaign to promote short stories, connecting readers and writers in the digital age. They analyze short story elements, deconstruct engaging social media content, and develop a comprehensive social media campaign plan. Students also connect with local writers and readers, fostering community engagement through online discussions and content creation, ultimately celebrating the art of storytelling.

Short StoriesSocial Media CampaignLiterary AnalysisCommunity EngagementDigital StorytellingAudience Engagement

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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we harness the power of social media to ignite a passion for short stories, connect readers and writers, and ultimately celebrate the art of storytelling in the digital age?

Essential Questions

Supporting questions that break down major concepts.

How can social media be used to promote short stories?
What makes a short story engaging and worth reading?
How do you create a social media campaign that effectively reaches your target audience?
What are the key elements of a successful short story?
How can we use social media to connect readers and writers of short stories?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:

Understand the elements of a successful short story.
Learn how to create engaging social media content.
Develop a social media campaign to promote short stories.
Connect readers and writers through social media.

Entry Events

Events that will be used to introduce the project to students

Mystery Box Challenge

Students receive mysterious packages containing intriguing objects related to different short stories but without any context. They must use clues and deductive reasoning to guess the stories, sparking curiosity and discussion. This activity encourages them to explore the world of short stories and prepares them to create their own engaging content.

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Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.

Activity 1

Short Story Element Exploration

Students will analyze various short stories to identify key elements such as plot, character development, setting, theme, and conflict. They will then discuss how these elements contribute to the story's overall impact and engagement.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Read and annotate three assigned short stories, paying close attention to plot, character, setting, theme, and conflict.

2. Participate in a class discussion to share observations and insights about the elements of each story.

3. Write a detailed analysis of each story, explaining how the elements contribute to its overall impact.

Final Product

What students will submit as the final product of the activityA detailed analysis of at least three short stories, identifying and explaining the significance of each key element.

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Understand the elements of a successful short story.

Activity 2

Social Media Content Deconstruction

Students will explore different types of social media content (e.g., posts, stories, videos, infographics) and analyze what makes them engaging. They will learn about target audiences, messaging, and effective use of visuals and hashtags.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Research and collect examples of engaging social media content from various platforms.

2. Analyze the examples, identifying the elements that make them engaging (e.g., visuals, messaging, call to action).

3. Create a presentation summarizing your findings and explaining the strategies for creating engaging social media content.

Final Product

What students will submit as the final product of the activityA presentation showcasing examples of engaging social media content and explaining the strategies behind their effectiveness.

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Learn how to create engaging social media content.

Activity 3

Social Media Campaign Blueprint

Students will work in groups to brainstorm and develop a social media campaign to promote short stories. They will define their target audience, choose appropriate platforms, create content, and plan a schedule for posting and engagement.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Brainstorm ideas for a social media campaign to promote short stories.

2. Define your target audience and choose the appropriate social media platforms.

3. Create a content calendar outlining the types of posts, schedule, and engagement strategies.

4. Develop examples of social media posts (text, images, videos) to promote short stories.

Final Product

What students will submit as the final product of the activityA comprehensive social media campaign plan, including target audience, platform selection, content calendar, and examples of posts.

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Develop a social media campaign to promote short stories.

Activity 4

Community Connection Catalyst

Students will use social media to connect with local writers and readers of short stories. They will conduct interviews, host online discussions, and create content that highlights the work of emerging writers.

Steps

Here is some basic scaffolding to help students complete the activity.

1. Identify and contact local writers and readers of short stories.

2. Conduct interviews with writers and readers about their experiences with short stories.

3. Host online discussions on social media platforms to connect readers and writers.

4. Create social media content (e.g., posts, videos) that highlights the work of emerging writers.

Final Product

What students will submit as the final product of the activityA series of social media posts, interviews, and online discussions that connect readers and writers of short stories.

Alignment

How this activity aligns with the learning objectives & standardsLearning Goal: Connect readers and writers through social media.

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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Short Story Socials Rubric

Category 1

Short Story Analysis

Assesses the student's ability to identify and analyze key elements of short stories and how they contribute to the story's overall impact.

Criterion 1

Element Identification

Identification of key story elements (plot, character, setting, theme, conflict)

Exemplary

4 Points

Identifies and thoroughly explains all key elements in multiple short stories, demonstrating a sophisticated understanding of their interconnectedness and impact.

Proficient

3 Points

Identifies and explains most key elements in the short stories, demonstrating a clear understanding of their individual contributions.

Developing

2 Points

Identifies some key elements in the short stories but struggles to explain their significance or misses some important elements.

Beginning

1 Points

Struggles to identify key elements in the short stories and provides minimal explanation of their significance.

Criterion 2

Impact Analysis

Analysis of how story elements contribute to the overall impact and engagement.

Exemplary

4 Points

Provides insightful and nuanced analysis of how each element contributes to the story's overall impact, demonstrating a deep understanding of literary techniques and reader engagement.

Proficient

3 Points

Provides a clear and logical analysis of how the story elements contribute to the overall impact and engagement of the stories.

Developing

2 Points

Provides a basic analysis of how the story elements contribute to the overall impact but may lack depth or coherence.

Beginning

1 Points

Struggles to connect story elements to the overall impact or provides a superficial analysis.

Criterion 3

Writing Quality

Clarity, organization, and depth of the written analysis.

Exemplary

4 Points

Presents a well-organized, clearly written, and insightful analysis that demonstrates a strong command of language and critical thinking skills.

Proficient

3 Points

Presents a clear, organized, and well-written analysis that effectively communicates understanding of the short stories.

Developing

2 Points

Presents an analysis that is somewhat organized and written but may lack clarity or depth in certain areas.

Beginning

1 Points

Presents a poorly organized and written analysis that is difficult to understand and lacks depth.

Category 2

Social Media Deconstruction

Assesses the student's ability to analyze social media content and identify strategies for creating engaging content.

Criterion 1

Content Selection

Selection of engaging and relevant social media content examples.

Exemplary

4 Points

Selects a diverse range of highly engaging and relevant social media content examples, demonstrating a sophisticated understanding of effective online communication.

Proficient

3 Points

Selects engaging and relevant social media content examples that effectively illustrate different strategies.

Developing

2 Points

Selects some relevant social media content examples but may include examples that are not particularly engaging or effective.

Beginning

1 Points

Selects social media content examples that are not relevant or engaging, demonstrating a limited understanding of online communication.

Criterion 2

Engagement Analysis

Analysis of the elements that make the content engaging (visuals, messaging, call to action).

Exemplary

4 Points

Provides a comprehensive and insightful analysis of the elements that make the selected content engaging, demonstrating a deep understanding of social media psychology and audience engagement.

Proficient

3 Points

Provides a clear and logical analysis of the elements that make the selected content engaging, including visuals, messaging, and call to action.

Developing

2 Points

Provides a basic analysis of the elements that make the selected content engaging but may lack depth or coherence.

Beginning

1 Points

Struggles to identify or analyze the elements that make the selected content engaging.

Criterion 3

Presentation Quality

Clarity and effectiveness of the presentation.

Exemplary

4 Points

Delivers a polished, engaging, and insightful presentation that effectively communicates key strategies for creating engaging social media content.

Proficient

3 Points

Delivers a clear and well-organized presentation that effectively communicates strategies for creating engaging social media content.

Developing

2 Points

Delivers a presentation that is somewhat organized but may lack clarity or engagement.

Beginning

1 Points

Delivers a poorly organized and unclear presentation that fails to effectively communicate strategies for creating engaging social media content.

Category 3

Campaign Blueprint

Assesses the student's ability to develop a comprehensive social media campaign plan to promote short stories.

Criterion 1

Idea Generation

Creativity and feasibility of social media campaign ideas.

Exemplary

4 Points

Develops highly creative and feasible social media campaign ideas that are tailored to the target audience and aligned with the goals of promoting short stories.

Proficient

3 Points

Develops creative and feasible social media campaign ideas that are relevant to the target audience and promote short stories.

Developing

2 Points

Develops some social media campaign ideas but they may lack creativity or feasibility.

Beginning

1 Points

Struggles to develop social media campaign ideas that are creative or feasible.

Criterion 2

Audience & Platform

Clarity and specificity of target audience definition and platform selection.

Exemplary

4 Points

Provides a clear and highly specific definition of the target audience and selects the most appropriate social media platforms based on a deep understanding of audience demographics and online behavior.

Proficient

3 Points

Provides a clear definition of the target audience and selects appropriate social media platforms.

Developing

2 Points

Provides a vague definition of the target audience or selects social media platforms that are not entirely appropriate.

Beginning

1 Points

Struggles to define the target audience or select appropriate social media platforms.

Criterion 3

Campaign Plan

Completeness and organization of the content calendar and post examples.

Exemplary

4 Points

Creates a comprehensive and well-organized content calendar with compelling examples of social media posts that are tailored to the target audience and designed to maximize engagement.

Proficient

3 Points

Creates a complete and organized content calendar with examples of social media posts.

Developing

2 Points

Creates an incomplete or poorly organized content calendar with limited examples of social media posts.

Beginning

1 Points

Struggles to create a content calendar or provide examples of social media posts.

Category 4

Community Connection

Assesses the student's ability to connect readers and writers through social media.

Criterion 1

Community Outreach

Effectiveness in identifying and connecting with local writers and readers.

Exemplary

4 Points

Demonstrates exceptional initiative and resourcefulness in identifying and connecting with a diverse group of local writers and readers, fostering meaningful connections and collaborations.

Proficient

3 Points

Effectively identifies and connects with local writers and readers of short stories.

Developing

2 Points

Identifies and connects with some local writers and readers but may struggle to establish meaningful connections.

Beginning

1 Points

Struggles to identify or connect with local writers and readers.

Criterion 2

Discussion Facilitation

Engagement and facilitation of online discussions.

Exemplary

4 Points

Facilitates highly engaging and productive online discussions that foster a sense of community and encourage insightful contributions from participants.

Proficient

3 Points

Hosts engaging online discussions that connect readers and writers.

Developing

2 Points

Hosts online discussions that are somewhat engaging but may lack focus or participation.

Beginning

1 Points

Struggles to host engaging or productive online discussions.

Criterion 3

Content Creation

Quality and impact of social media content highlighting emerging writers.

Exemplary

4 Points

Creates high-quality and impactful social media content that effectively showcases the work of emerging writers, generating significant interest and recognition.

Proficient

3 Points

Creates social media content that highlights the work of emerging writers.

Developing

2 Points

Creates social media content that is somewhat relevant to the work of emerging writers but may lack quality or impact.

Beginning

1 Points

Struggles to create social media content that effectively highlights the work of emerging writers.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning

Question 1

What was the most surprising or unexpected thing you learned during this project?

Text

Required

Question 2

To what extent do you feel more confident in your ability to analyze short stories after completing the 'Short Story Element Exploration' activity?

Scale

Required

Question 3

Which aspect of the social media campaign development process ('Social Media Campaign Blueprint') did you find the most challenging, and why?

Multiple choice

Required

Options

Brainstorming ideas

Defining the target audience

Choosing the right social media platforms

Creating a content calendar

Developing social media posts

Other

Question 4

In what ways did the 'Community Connection Catalyst' activity change your perspective on the relationship between readers and writers of short stories?

Text

Required

Question 5

How could you apply what you learned in this project to future projects or real-world situations?

Text

Required