Social Canvas: Responsible Online Interactions
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Social Canvas: Responsible Online Interactions

Grade 12Technology3 days
This project challenges students to design a social media campaign promoting responsible online behavior. Students will analyze the evolution of graphic design principles and their adaptation to social media, exploring ethical considerations of visual storytelling on these platforms. By creating a campaign, students will apply their understanding of design principles and ethical considerations to mitigate the negative impacts of social media on visual culture and communication. The project culminates in a comprehensive campaign proposal including visual mockups, a content calendar, and target audience analysis.
Graphic DesignSocial MediaVisual StorytellingEthicsOnline BehaviorDigital LiteracyVisual Culture
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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we design a social media campaign that leverages the evolution of graphic design principles influenced by social media, addresses the ethical considerations of visual storytelling on these platforms, and promotes responsible online behavior to mitigate potential long-term negative impacts on visual culture and communication?

Essential Questions

Supporting questions that break down major concepts.
  • How has social media influenced the evolution of graphic design principles?
  • In what ways do social media platforms shape visual narratives and storytelling?
  • What ethical considerations arise from the use of visual content on social media?
  • How can design be used to promote responsible online behavior and mitigate the negative impacts of social media?
  • What are the long-term implications of social media's impact on visual culture and communication?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:
  • Students will analyze the evolution of graphic design principles and their adaptation to social media platforms.
  • Students will evaluate the ethical implications of visual storytelling on social media, considering issues of representation, authenticity, and manipulation.
  • Students will design and develop a social media campaign that promotes responsible online behavior and visual communication.
  • Students will effectively communicate their design rationale and campaign strategy through presentations and supporting documentation.

Entry Events

Events that will be used to introduce the project to students

Then & Now: A Design Collision

Students encounter a gallery showcasing historical graphic design pieces juxtaposed with contemporary social media visuals. They analyze the evolution and impact of social media on design, sparking discussion about authenticity, manipulation, and evolving aesthetics.
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Portfolio Activities

Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.
Activity 1

Design Echoes: Tracing Historical Influences on Social Media

Students will explore historical graphic design movements and analyze how these principles have been adapted and transformed within the context of social media platforms. They will identify key characteristics of each movement and trace their influence on contemporary social media visuals.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Research and summarize the key characteristics of 2-3 historical graphic design movements (e.g., Bauhaus, Art Deco, Swiss Style).
2. Analyze contemporary social media visuals and identify how these design principles manifest. Provide specific examples with screenshots.
3. Create a comparative analysis report, highlighting the evolution of each principle. Include visual examples and explain how social media has impacted these principles.

Final Product

What students will submit as the final product of the activityA comparative analysis report showcasing the evolution of specific design principles from historical movements to their current manifestation on social media.

Alignment

How this activity aligns with the learning objectives & standardsAnalyzes the evolution of graphic design principles and their adaptation to social media platforms.
Activity 2

The Ethics of the Eye: Navigating Visual Responsibility on Social Media

Students will critically examine the ethical considerations surrounding visual content on social media, including issues of representation, authenticity, and manipulation. They will analyze case studies and develop ethical guidelines for responsible visual communication.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Research and analyze case studies of ethical dilemmas related to visual content on social media (e.g., image manipulation, misrepresentation, harmful stereotypes).
2. Identify and discuss the ethical considerations raised by these case studies, considering different perspectives and stakeholders.
3. Develop a set of ethical guidelines for responsible visual storytelling on social media. Explain how these guidelines address the identified ethical concerns.

Final Product

What students will submit as the final product of the activityAn ethics guide for responsible visual storytelling on social media, supported by case study analysis.

Alignment

How this activity aligns with the learning objectives & standardsEvaluates the ethical implications of visual storytelling on social media.
Activity 3

Canvas for Change: Designing a Responsible Social Media Campaign

Students will design and develop a social media campaign that leverages their understanding of graphic design principles and ethical considerations to promote responsible online behavior. This includes creating visually appealing content, crafting compelling messages, and defining a clear campaign strategy.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Define the target audience for the campaign. Research their online behavior, interests, and preferred platforms.
2. Develop a clear campaign message and strategy. Outline the key goals, objectives, and calls to action.
3. Design visual mockups of social media posts, including graphics, text, and hashtags. Ensure alignment with the chosen design principles and ethical guidelines.
4. Create a content calendar outlining the frequency and type of content to be shared across different platforms.

Final Product

What students will submit as the final product of the activityA comprehensive social media campaign proposal, including visual mockups, content calendar, and target audience analysis.

Alignment

How this activity aligns with the learning objectives & standardsDesigns and develops a social media campaign that promotes responsible online behavior and visual communication.
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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Social Media Campaign and Ethical Visual Communication

Category 1

Analysis of Historical Graphic Design Principles

Assessment of students' understanding and analysis of historical graphic design movements and their evolution in the context of social media.
Criterion 1

Identification of Historical Movements

Ability to identify and describe key characteristics of historical graphic design movements.

Exemplary
4 Points

Identifies and describes key characteristics of multiple historical graphic design movements with exceptional clarity and detail.

Proficient
3 Points

Identifies and describes key characteristics of several historical graphic design movements with clarity and accuracy.

Developing
2 Points

Identifies some characteristics of historical graphic design movements, with partial accuracy and clarity.

Beginning
1 Points

Struggles to identify characteristics of historical graphic design movements, with minimal clarity or accuracy.

Criterion 2

Comparative Analysis

Ability to conduct a detailed comparative analysis of historical principles and their manifestation in social media.

Exemplary
4 Points

Provides a sophisticated comparative analysis showing insightful connections between historical principles and contemporary social media examples.

Proficient
3 Points

Provides a thorough comparative analysis demonstrating clear connections between historical principles and contemporary social media examples.

Developing
2 Points

Provides a basic comparative analysis with some connections between historical principles and social media.

Beginning
1 Points

Provides limited comparative analysis with minimal connections between historical principles and social media.

Category 2

Ethical Implications Analysis

Assessment of students' ability to evaluate and address ethical considerations in visual storytelling on social media.
Criterion 1

Case Study Evaluation

Ability to evaluate case studies and identify ethical dilemmas in social media visual content.

Exemplary
4 Points

Insightfully evaluates case studies, identifying complex ethical dilemmas with a comprehensive understanding of different perspectives.

Proficient
3 Points

Accurately evaluates case studies, identifying clear ethical dilemmas with consideration of different perspectives.

Developing
2 Points

Evaluates case studies with some understanding of ethical dilemmas, but with limited consideration of perspectives.

Beginning
1 Points

Provides a basic evaluation of case studies, struggling to identify ethical dilemmas or consider perspectives.

Criterion 2

Ethical Guidelines Development

Ability to develop practical ethical guidelines for responsible visual storytelling.

Exemplary
4 Points

Develops comprehensive and practical ethical guidelines, addressing a wide range of identified ethical concerns with innovative solutions.

Proficient
3 Points

Develops clear and practical ethical guidelines addressing key identified ethical concerns.

Developing
2 Points

Develops basic ethical guidelines with limited consideration of identified ethical concerns.

Beginning
1 Points

Struggles to develop ethical guidelines, providing minimal consideration of ethical concerns.

Category 3

Social Media Campaign Design

Evaluation of students' ability to design an effective and responsible social media campaign.
Criterion 1

Campaign Strategy and Message

Ability to devise a coherent strategy and compelling message for a social media campaign.

Exemplary
4 Points

Crafts an innovative campaign strategy and message with clear objectives that align perfectly with design principles and ethical guidelines.

Proficient
3 Points

Crafts a coherent campaign strategy and message aligning well with design principles and ethical guidelines.

Developing
2 Points

Develops a basic campaign strategy and message with partial alignment to design principles and ethical guidelines.

Beginning
1 Points

Struggles to develop a coherent campaign strategy or message, with little alignment to design principles and ethical guidelines.

Criterion 2

Visual Content Design

Ability to create visually compelling content for social media that aligns with campaign goals and ethical guidelines.

Exemplary
4 Points

Designs exceptionally engaging and visually compelling content that aligns impeccably with campaign goals and ethical guidelines.

Proficient
3 Points

Designs visually compelling content that effectively aligns with campaign goals and ethical guidelines.

Developing
2 Points

Designs content with some visual appeal and alignment to campaign goals and ethical guidelines.

Beginning
1 Points

Struggles to design visually compelling content, with limited alignment to campaign goals or ethical guidelines.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning
Question 1

Reflect on the entire process of designing your social media campaign. What were your key takeaways regarding the intersection of graphic design principles, social media's influence, and ethical considerations in visual storytelling?

Text
Required
Question 2

How effectively did your social media campaign address the driving question: "How can we design a social media campaign that leverages the evolution of graphic design principles influenced by social media, addresses the ethical considerations of visual storytelling on these platforms, and promotes responsible online behavior to mitigate potential long-term negative impacts on visual culture and communication?"

Scale
Required