Spanish Media Campaign: Promoting Civility and School Involvement
Inquiry Framework
Question Framework
Driving Question
The overarching question that guides the entire project.How can we, as Spanish-speaking students, design and implement a school-wide media campaign to foster greater student involvement and civility, and how will we measure its impact on our school community?Essential Questions
Supporting questions that break down major concepts.- How can we create a campaign to promote school involvement and civility?
- What are the most effective ways to use persuasive language in Spanish to call peers to action?
- How can we work effectively in groups to achieve a common goal?
- How can we measure the impact of our campaign on student involvement and civility?
Standards & Learning Goals
Learning Goals
By the end of this project, students will be able to:- Students will develop and implement a school-wide media campaign in Spanish to promote student involvement and civility.
- Students will create persuasive arguments and use rhetorical devices in Spanish to call their peers to action.
- Students will collaborate effectively in groups to design, implement, and evaluate their media campaign.
- Students will measure the impact of their campaign on the school community using appropriate metrics and methods.
Entry Events
Events that will be used to introduce the project to studentsA visit from a social activist
A renowned social activist, unexpectedly visits the school, sharing their personal story of overcoming adversity and sparking a candid conversation about the importance of student involvement and respect. This event sets the stage for students to reflect on their own school environment and consider how they can contribute to a more positive and inclusive community.Anonymous Testimonial Analysis
The teacher presents a series of powerful, anonymous testimonials from current students detailing their experiences with bullying, isolation, or positive involvement in school initiatives. Students must analyze these stories and identify common themes, which will drive their subsequent campaign development.Portfolio Activities
Portfolio Activities
These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.Theme & Slogan Forge
Students will brainstorm and select a specific aspect of student involvement or civility to focus on for their campaign. They will then draft a persuasive slogan in Spanish that encapsulates their chosen theme.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA list of potential campaign themes with corresponding persuasive slogans in Spanish.Alignment
How this activity aligns with the learning objectives & standardsFocuses on the creation of a persuasive argument in the target language (Spanish), aligning with standards related to rhetoric and persuasion.Team Task Timeline
Students will form small groups, assign roles (e.g., project manager, creative director, language specialist), and create a project timeline for the development and implementation of their media campaign.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA detailed project timeline outlining tasks, deadlines, and individual responsibilities.Alignment
How this activity aligns with the learning objectives & standardsThis activity emphasizes group work and collaboration, directly addressing the standard of working effectively in groups.Message Maestro
Students will craft persuasive messages in Spanish for various media (e.g., posters, social media posts, announcements) to promote their chosen theme. They will use rhetorical devices and persuasive techniques learned in class.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA portfolio of persuasive messages in Spanish, tailored for different media channels.Alignment
How this activity aligns with the learning objectives & standardsAddresses the standard of using the target language (Spanish) to create a rhetorical argument and call peers to action.Impact Assessment Architect
Students will design a survey in Spanish to assess the impact of their media campaign on student involvement and civility. They will then collect and analyze the data to draw conclusions about the campaign's effectiveness.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA survey instrument in Spanish, along with a report summarizing the data collected and the campaign's impact.Alignment
How this activity aligns with the learning objectives & standardsFocuses on measuring the impact of the campaign, aligning with learning goals related to evaluation and assessment.Rubric & Reflection
Portfolio Rubric
Grading criteria for assessing the overall project portfolioCivility Campaign Portfolio Rubric
Theme & Slogan Quality
This category assesses the relevance and persuasiveness of the chosen campaign theme and slogans, as well as the students' proficiency in using the Spanish language.Theme Relevance and Slogan Persuasiveness
Effectively brainstorms and selects a relevant campaign theme that resonates with the target audience and addresses a clear need for increased student involvement and civility.
Exemplary
4 PointsThe theme is highly original, deeply relevant to the school community, and addresses a significant issue related to student involvement and civility. Slogans are exceptionally creative, memorable, and highly persuasive, demonstrating a sophisticated understanding of rhetoric.
Proficient
3 PointsThe theme is relevant to the school community and addresses a need for increased student involvement and civility. Slogans are creative, memorable, and persuasive, demonstrating a good understanding of rhetoric.
Developing
2 PointsThe theme is somewhat relevant to the school community but may not clearly address a significant issue related to student involvement and civility. Slogans are somewhat creative and persuasive, demonstrating a basic understanding of rhetoric.
Beginning
1 PointsThe theme is not clearly relevant to the school community and does not effectively address issues related to student involvement and civility. Slogans lack creativity, persuasiveness, and grammatical accuracy, demonstrating minimal understanding of rhetoric.
Spanish Language Proficiency
Demonstrates excellence in Spanish language usage, crafting slogans that are grammatically impeccable, culturally sensitive, and highly engaging for the target audience.
Exemplary
4 PointsSlogans are flawlessly written in Spanish, demonstrating a mastery of grammar, vocabulary, and idiomatic expressions. The language used is highly persuasive and culturally appropriate, resonating deeply with the target audience.
Proficient
3 PointsSlogans are well-written in Spanish, with only minor grammatical errors. The language used is persuasive and culturally appropriate, effectively engaging the target audience.
Developing
2 PointsSlogans contain several grammatical errors that may detract from their persuasiveness. The language used is somewhat culturally appropriate but may not fully engage the target audience.
Beginning
1 PointsSlogans contain numerous grammatical errors that significantly detract from their persuasiveness. The language used is not culturally appropriate and fails to engage the target audience.
Team Task Management
This category assesses the clarity and organization of the project timeline, as well as the students' ability to work effectively in a team.Timeline Clarity and Organization
Effectively organizes the project timeline with clear roles, specific tasks, realistic deadlines, and well-defined responsibilities for each group member, ensuring a structured and efficient workflow.
Exemplary
4 PointsThe timeline is meticulously organized, with highly detailed tasks, realistic deadlines, and clearly defined roles and responsibilities for each group member. The timeline demonstrates exceptional foresight and planning.
Proficient
3 PointsThe timeline is well-organized, with clear tasks, realistic deadlines, and defined roles and responsibilities for each group member. The timeline demonstrates effective planning.
Developing
2 PointsThe timeline is somewhat organized, but some tasks may be unclear, deadlines unrealistic, or roles and responsibilities poorly defined. The timeline demonstrates basic planning.
Beginning
1 PointsThe timeline is poorly organized, with unclear tasks, unrealistic deadlines, and undefined roles and responsibilities. The timeline lacks evidence of planning.
Teamwork and Collaboration
Demonstrates a strong commitment to collaborative teamwork, ensuring that all group members actively participate, contribute their unique skills, and support each other throughout the project.
Exemplary
4 PointsAll group members actively participate, contribute their unique skills, and support each other exceptionally well. The team demonstrates outstanding collaboration and synergy.
Proficient
3 PointsAll group members actively participate, contribute their unique skills, and support each other effectively. The team demonstrates strong collaboration.
Developing
2 PointsSome group members may not fully participate or contribute their skills effectively. The team demonstrates adequate collaboration.
Beginning
1 PointsFew group members actively participate or contribute their skills. The team demonstrates minimal collaboration.
Message Creation & Presentation
This category assesses the persuasiveness and tailoring of the messages, the accuracy and cultural sensitivity of the Spanish language used, and the overall presentation of the portfolio.Message Persuasiveness and Tailoring
Crafts persuasive messages that are highly tailored to the chosen media channels, demonstrating a deep understanding of rhetorical devices and persuasive techniques in Spanish to effectively engage the target audience.
Exemplary
4 PointsMessages are exceptionally well-crafted and perfectly tailored to each media channel, demonstrating a mastery of rhetorical devices and persuasive techniques in Spanish. The messages are highly engaging and memorable.
Proficient
3 PointsMessages are well-crafted and tailored to each media channel, demonstrating a strong understanding of rhetorical devices and persuasive techniques in Spanish. The messages are engaging and memorable.
Developing
2 PointsMessages are somewhat tailored to each media channel, demonstrating a basic understanding of rhetorical devices and persuasive techniques in Spanish. The messages are somewhat engaging.
Beginning
1 PointsMessages are poorly tailored to each media channel and demonstrate a limited understanding of rhetorical devices and persuasive techniques in Spanish. The messages are not engaging.
Spanish Language Accuracy and Cultural Sensitivity
Ensures that all persuasive messages are flawlessly written in Spanish, demonstrating a mastery of grammar, vocabulary, and cultural nuances, making them highly effective and appropriate for the intended audience.
Exemplary
4 PointsMessages are flawlessly written in Spanish, demonstrating a mastery of grammar, vocabulary, and cultural nuances. The language used is highly sophisticated and culturally appropriate.
Proficient
3 PointsMessages are well-written in Spanish, with only minor grammatical errors. The language used is appropriate and culturally sensitive.
Developing
2 PointsMessages contain several grammatical errors that may detract from their effectiveness. The language used is somewhat culturally sensitive.
Beginning
1 PointsMessages contain numerous grammatical errors that significantly detract from their effectiveness. The language used is not culturally sensitive.
Portfolio Presentation
Compiles a professional and well-organized portfolio showcasing the persuasive messages, demonstrating attention to detail and a commitment to presenting high-quality work.
Exemplary
4 PointsThe portfolio is exceptionally well-organized and professionally presented, showcasing the persuasive messages in a clear and visually appealing manner. The portfolio demonstrates outstanding attention to detail and a commitment to excellence.
Proficient
3 PointsThe portfolio is well-organized and professionally presented, showcasing the persuasive messages effectively. The portfolio demonstrates attention to detail.
Developing
2 PointsThe portfolio is somewhat organized, but the presentation could be improved. The portfolio demonstrates some attention to detail.
Beginning
1 PointsThe portfolio is poorly organized and lacks a professional presentation. The portfolio demonstrates minimal attention to detail.
Impact Measurement & Analysis
This category assesses the quality of the survey design, the rigor of the data analysis, and the students' ability to reflect on the limitations of their assessment methods and provide recommendations for improvement.Survey Design and Validity
Develops a comprehensive survey in Spanish that effectively measures student attitudes and behaviors related to involvement and civility, demonstrating a thorough understanding of survey design principles and psychometrics.
Exemplary
4 PointsThe survey is exceptionally well-designed, with clear and unbiased questions that effectively measure student attitudes and behaviors. The survey demonstrates a mastery of survey design principles and psychometrics.
Proficient
3 PointsThe survey is well-designed, with clear and unbiased questions that effectively measure student attitudes and behaviors. The survey demonstrates a strong understanding of survey design principles.
Developing
2 PointsThe survey is adequately designed, but some questions may be unclear or biased. The survey demonstrates a basic understanding of survey design principles.
Beginning
1 PointsThe survey is poorly designed, with unclear or biased questions that do not effectively measure student attitudes and behaviors. The survey demonstrates a limited understanding of survey design principles.
Data Analysis and Interpretation
Conducts a rigorous analysis of the data collected, using appropriate statistical methods to draw valid conclusions about the campaign's impact on student involvement and civility, and presenting the findings in a clear and concise report.
Exemplary
4 PointsThe data analysis is exceptionally rigorous and insightful, using advanced statistical methods to draw valid and nuanced conclusions about the campaign's impact. The report is exceptionally clear, concise, and well-supported by evidence.
Proficient
3 PointsThe data analysis is thorough and accurate, using appropriate statistical methods to draw valid conclusions about the campaign's impact. The report is clear, concise, and well-supported by evidence.
Developing
2 PointsThe data analysis is adequate, but some statistical methods may be inappropriate or inaccurate. The report is somewhat clear and concise, but may lack sufficient evidence.
Beginning
1 PointsThe data analysis is flawed and inaccurate, using inappropriate statistical methods to draw invalid conclusions about the campaign's impact. The report is unclear, disorganized, and lacks sufficient evidence.
Reflection and Recommendations
Clearly articulates the limitations of the survey and data analysis, and provides thoughtful recommendations for improving future campaigns and assessment methods.
Exemplary
4 PointsThe limitations of the survey and data analysis are articulated with exceptional clarity and insight, and the recommendations for improvement are highly innovative and practical.
Proficient
3 PointsThe limitations of the survey and data analysis are clearly articulated, and the recommendations for improvement are thoughtful and practical.
Developing
2 PointsThe limitations of the survey and data analysis are mentioned, but not fully explained. The recommendations for improvement are somewhat vague or impractical.
Beginning
1 PointsThe limitations of the survey and data analysis are not mentioned, and no recommendations for improvement are provided.