Sports and Event Marketing Career Simulator
Inquiry Framework
Question Framework
Driving Question
The overarching question that guides the entire project.How can we design and develop an interactive simulation game that allows players to explore over 100 sports and event marketing careers, accurately reflecting the educational pathways, financial realities, and lifestyle choices associated with each career?Essential Questions
Supporting questions that break down major concepts.- What are the various career paths available in sports and event marketing?
- What are the educational and training requirements for different sports and event marketing careers?
- How do I calculate the costs of education, training, certification, and licensure for a specific career path?
- How does the annual salary of a sports or event marketing professional influence their lifestyle choices?
- How can I design a simulation game that accurately reflects the career paths and lifestyle choices in sports and event marketing?
- What factors should be considered when choosing living accommodations, transportation, and other lifestyle elements based on income?
- How can the simulation game incorporate real-world data on salaries, costs of living, and other relevant factors?
- What are the ethical considerations involved in designing a game that simulates financial decision-making?
- How can the simulation game be made engaging and interactive for players?
- How can I present the game design and development process effectively?
- What tools and technologies can be used to develop the simulation game?
Standards & Learning Goals
Learning Goals
By the end of this project, students will be able to:- Students will be able to research and identify over 100 distinct career paths within the sports and event marketing industry, outlining required education, training, certifications, and licensures.
- Students will be able to calculate the costs associated with pursuing each career path, including education, training, certification, and licensure expenses.
- Students will be able to analyze the relationship between annual salary and lifestyle choices, factoring in costs such as living accommodations, transportation, and other expenses.
- Students will be able to design and develop an interactive simulation game using appropriate tools and technologies.
- Students will be able to present their game design and development process effectively, demonstrating an understanding of the factors influencing career and lifestyle choices in the sports and event marketing industry.
Entry Events
Events that will be used to introduce the project to studentsSurprise Career Test
Each student receives a personalized "career aptitude test" (pre-designed by the teacher) with humorous, yet thought-provoking scenarios related to sports and event marketing. Based on their "results," students are assigned a random career within the field and must research its requirements and lifestyle implications.Budget Challenge: Marketing Campaign
Students are given a fixed budget and tasked with planning a hypothetical marketing campaign for a local sporting event or a fictional new product within the sports industry. They must make strategic decisions regarding resource allocation, target audience, and advertising methods.Show Me the Money: Salary Negotiation
Students participate in a simulated salary negotiation exercise. They are assigned different sports/event marketing roles and must research typical salary ranges. They then engage in mock negotiations with the "employer" (teacher or another student) to secure the best possible compensation package, justifying their demands based on their skills and market value.Breaking News: Crisis in Sports
Students are presented with a fictional breaking news report: A major sporting event is facing a PR crisis due to unforeseen circumstances (e.g., a star athlete's scandal, a venue malfunction). Students must brainstorm immediate solutions and develop a crisis management plan, considering the impact on various stakeholders.Portfolio Activities
Portfolio Activities
These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.Career Explorer: Mapping Your Future in Sports and Event Marketing
Students will explore and document the diverse landscape of sports and event marketing careers. They will select a specific career and conduct in-depth research to understand its educational pathway, required training, certifications, and potential licensures.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA detailed career profile showcasing the chosen career, its educational requirements, necessary training, certifications, and licensures. This profile can be presented as a written report, a presentation, or a multimedia project.Alignment
How this activity aligns with the learning objectives & standardsAddresses learning goal 1: Students will be able to research and identify over 100 distinct career paths within the sports and event marketing industry, outlining required education, training, certifications, and licensures.Cost Calculator: Investing in Your Sports and Event Marketing Career
Building on the previous activity, students will now delve into the financial aspects of pursuing their chosen career. They will calculate the costs associated with education, training, certifications, and licensures.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA detailed cost analysis for pursuing the selected career, including a breakdown of tuition fees, training program costs, certification exam fees, and any other related expenses.Alignment
How this activity aligns with the learning objectives & standardsAddresses learning goal 2: Students will be able to calculate the costs associated with pursuing each career path, including education, training, certification, and licensure expenses.Lifestyle Simulator: Living the Sports and Event Marketing Dream
Students use their cost analysis and research typical salary ranges for their chosen career to create a personalized budget within the simulation game.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityAn interactive simulation game component where players can input their chosen career and explore different lifestyle options based on their projected income.Alignment
How this activity aligns with the learning objectives & standardsAddresses learning goals 3 & 4: Students will be able to analyze the relationship between annual salary and lifestyle choices, factoring in costs such as living accommodations, transportation, and other expenses. Students will be able to design and develop an interactive simulation game using appropriate tools and technologies.Game Launch: Showcasing Your Sports and Event Marketing Simulation
Students compile their research and game components to finalize the simulation game. They then present their game and the research behind its development.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA completed interactive simulation game that allows players to explore various sports and event marketing careers and make informed lifestyle choices based on projected income.Alignment
How this activity aligns with the learning objectives & standardsAddresses learning goal 5: Students will be able to present their game design and development process effectively, demonstrating an understanding of the factors influencing career and lifestyle choices in the sports and event marketing industry.Rubric & Reflection
Portfolio Rubric
Grading criteria for assessing the overall project portfolioSports & Event Marketing Simulation Game Rubric
Career Research & Documentation
Evaluation of students' ability to comprehensively research and document various sports and event marketing careers, including educational and training requirements.Career Exploration
Ability to select and document a broad array of sports and event marketing careers detailing educational pathways.
Exemplary
4 PointsThorough documentation of over 100 careers with deep insights into varied educational pathways.
Proficient
3 PointsComprehensive documentation of multiple careers with clear educational requirements.
Developing
2 PointsPartial documentation with some careers missing or lacking detail on educational needs.
Beginning
1 PointsLimited documentation with significant gaps in career coverage and educational details.
Training & Certification Requirements
Ability to research and document the necessary training programs, internships, certifications, and licensures for selected careers.
Exemplary
4 PointsComprehensive research and detailed documentation of all required training and certifications across multiple careers.
Proficient
3 PointsClear documentation of significant training and certification requirements for selected careers.
Developing
2 PointsBasic documentation with some key elements of training or certification missing.
Beginning
1 PointsMinimal documentation with limited insight into necessary training or certifications.
Cost Analysis
Evaluation of students' ability to calculate and document the costs of pursuing a career in sports and event marketing, including education, training, and certification expenses.
Exemplary
4 PointsComprehensive analysis and accurate cost calculation for education, training, and certifications.
Proficient
3 PointsAccurate calculation and clear presentation of most cost elements associated with career pursuit.
Developing
2 PointsPartial cost calculation with gaps in identifying key expenses.
Beginning
1 PointsLimited cost analysis with major inaccuracies or omissions in expense breakdown.
Simulation Game Development
Assessment of students' capability to design and create an interactive simulation game that integrates researched career data with lifestyle choices.Game Design & Development
Ability to create an engaging and technically sound simulation game reflecting career paths and lifestyle choices.
Exemplary
4 PointsOutstanding game design with innovative features and comprehensive integration of career and lifestyle data.
Proficient
3 PointsSolid game design with effective integration of career and lifestyle components.
Developing
2 PointsBasic game design with some integration of researched data, but lacks engagement or technical polish.
Beginning
1 PointsMinimal game features with limited integration or user engagement efforts.
Lifestyle Simulation Accuracy
Skill in accurately simulating lifestyle choices based on researched salary data and projected expenses in the game.
Exemplary
4 PointsMeticulously accurate lifestyle simulation with realistic budget and scenario integration.
Proficient
3 PointsAccurate lifestyle simulation reflecting most real-world constraints and opportunities.
Developing
2 PointsBasic simulation with some attempts to reflect real-world financial implications.
Beginning
1 PointsMinimal or inaccurate simulation of lifestyle choices versus career-based income.
Presentation & Reflection
Evaluation of students' ability to present their simulation game and reflect on their research and development process.Presentation Skills
Effectiveness in showcasing the simulation game and the research process involved.
Exemplary
4 PointsCaptivating presentation with fluent explanation of the game and comprehensive research insights.
Proficient
3 PointsClear presentation with a detailed overview of the game and supporting research.
Developing
2 PointsBasic presentation with some logical flow and research description.
Beginning
1 PointsConfused or incomplete presentation with limited insight into the game development process.
Reflective Thinking
Depth of reflection on the learning process, challenges faced, and overall project experience.
Exemplary
4 PointsInsightful reflection displaying critical analysis of the learning journey and personal growth.
Proficient
3 PointsThoughtful reflection highlighting key learning experiences and challenges.
Developing
2 PointsBasic reflective statements with limited detail on learning processes.
Beginning
1 PointsMinimal reflection with little insight into personal and academic development.