The Power of Visuals: Infographic Design Challenge
Inquiry Framework
Question Framework
Driving Question
The overarching question that guides the entire project.How can we use the power of visual storytelling through infographics to advocate for a cause and make complex information accessible and engaging for a specific audience?Essential Questions
Supporting questions that break down major concepts.- How do visual elements impact the effectiveness of communication?
- What makes an infographic engaging and informative?
- How can data be translated into visual representations?
- How does the organization of information affect understanding?
- What are the key features of different infographic styles?
Standards & Learning Goals
Learning Goals
By the end of this project, students will be able to:- Students will be able to analyze and synthesize complex data from various sources.
- Students will be able to design and create effective infographics that communicate complex information clearly and engagingly.
- Students will be able to apply principles of visual design to enhance communication.
- Students will be able to understand and apply different organizational structures in non-fiction texts, specifically within the context of infographics.
- Students will be able to advocate for a cause using visual storytelling techniques.
Common Core Standards
Entry Events
Events that will be used to introduce the project to students'Visuals Tell a Story'
Present students with a series of images, each depicting a different perspective on a single issue (e.g., climate change). Facilitate a discussion on how visuals can evoke emotions, shape opinions, and influence understanding. Challenge students to consider the ethical responsibilities of visual communicators.'The Data Detective'
Engage students in a 'data scavenger hunt' where they explore various sources of information related to a current social issue. They gather compelling statistics and facts, which they then use to create a preliminary infographic outline. This exercise emphasizes the research and data analysis skills essential for effective infographic design.'A Picture is Worth a Thousand Words...Or Is It?'
Show students examples of misleading or manipulative infographics. Challenge them to identify the techniques used to distort information and debate the ethical implications of such practices. This activity encourages critical thinking and media literacy, preparing students to be discerning consumers and creators of visual content.Portfolio Activities
Portfolio Activities
These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.'Cause Connector: Data & Advocacy'
Students connect a chosen cause with relevant data to form the basis of their infographic.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA structured document connecting a specific cause with supporting data, ready for visual representation.Alignment
How this activity aligns with the learning objectives & standardsSupports the learning goal of analyzing and synthesizing complex data from various sources, aligning with CCSS.ELA-Literacy.RI.6.5 by emphasizing how organized data contributes to the development of the cause's message.'Visual Blueprint: Infographic Wireframe'
Students create a wireframe of their infographic, planning the layout and visual elements.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA detailed wireframe of the infographic, outlining the layout, visual elements, and data representation.Alignment
How this activity aligns with the learning objectives & standardsContributes to the learning goal of applying principles of visual design to enhance communication, linking to CCSS.ELA-Literacy.RI.6.5 by organizing information effectively to affect understanding.'Design Draft: Visualizing Data'
Students create a draft infographic, focusing on visual appeal and clarity.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA complete draft infographic that effectively communicates complex information through visual storytelling.Alignment
How this activity aligns with the learning objectives & standardsAddresses the learning goals of designing and creating effective infographics and applying visual design principles, aligning with CCSS.ELA-Literacy.RI.6.5 by focusing on how visual elements contribute to the overall message and effectiveness of the communication.Rubric & Reflection
Portfolio Rubric
Grading criteria for assessing the overall project portfolioInfographic Design Rubric
Data & Content
Focuses on the quality, relevance, and organization of the data presented in the infographic.Data Accuracy & Relevance
Assesses the accuracy, reliability, and relevance of the data used to support the chosen cause.
Exemplary
4 PointsData is meticulously researched, factually accurate, and highly relevant to the chosen cause. Sources are credible and properly cited. Demonstrates a deep understanding of the data. Evidence demonstrates leadership in finding/validating data. This exceeds expectations. Provides comprehensive evidence. Shows leadership in collaborative settings. Exhibits advanced integration of skills. Applies concepts innovatively. Shows exceptional critical thinking. Produces outstanding quality work. Demonstrates sophisticated understanding. Presents valid statistical data/info. Provides outstanding data to support topic. Demonstrates an exemplary level of understanding of the subject matter. Provides superior research. Demonstrates that research exceeds expectations. All information cited is accurate and from credible sources. Shows superior research skills in the accuracy and validation of the information used. Presents valid statistical data/info. Provides outstanding data to support topic. Demonstrates an exemplary level of understanding of the subject matter. Provides superior research. Demonstrates that research exceeds expectations. All information cited is accurate and from credible sources. Shows superior research skills in the accuracy and validation of the information used. Uses the most relevant data and information to connect cause with data. Presents the data in the most compelling way. Is a leader in presenting accurate research. Validates the research data and displays it accurately. Uses superior skills in identifying the key components of cause and effect. Uses an advanced level of understanding when presenting data accurately and properly cites sources. Demonstrates superior research skills. Is a leader in validating data and presenting it accurately. Provides a level of detail and support that significantly exceeds expectations. Presents data with excellent research and provides leadership skills to promote advocacy of a valid cause. Data is supported by cited research and is comprehensive in its approach. Is a leader in collaboration and information is presented in an easy-to-understand format that clearly shows the relationship between the cause and research. Demonstrates leadership and skill in presenting facts to support the cause. Data is presented in a creative and innovative approach. Demonstrates leadership in understanding how cause and effect work together to convey meaning. Is innovative in presenting information in a research-based data design. Presents information in a comprehensive and easy-to-understand format to present the support of the cause. Exhibits superior research and presentation of the cause. Uses an advanced level of collaboration and presents the data in a compelling format. Is accurate and provides a detailed view of information to validate understanding of the data. Demonstrates an advanced level of understanding when presenting the data and providing visual design. Provides leadership when presenting the topic to others to easily validate the data and promote understanding of the key topic. Exhibits exceptional leadership when promoting and advocating for the cause. Is detailed and uses data in a comprehensive format. Validates data to show an advanced understanding. All data is supported by citing research and providing collaborative support to validate understanding. Works well with others to promote and validate understanding of key ideas. Demonstrates leadership to promote the topic in a collaborative format to validate key information. Is thorough and comprehensive when supporting research and data to validate the support of the key cause. Demonstrates leadership and superior organization when conveying information to others to promote the topic. Is accurate and insightful to promote the accurate view of data. Works collaboratively to validate that all information and data is current. Provides leadership and collaboration to validate that all information is presented accurately. Uses superior skills to promote the topic. Is extremely accurate and validates the details of the presentation and conveys the information in an exemplary manner. Provides leadership and collaborative skills to promote the accuracy of the data. Has a superior ability to convey leadership and understanding.
Proficient
3 PointsData is generally accurate and relevant to the chosen cause. Sources are mostly credible and properly cited. Demonstrates a good understanding of the data. Contributes effectively to collaboration. Integrates skills successfully. Provides clear evidence. Shows effective critical thinking. Produces quality work consistently. Demonstrates thorough understanding. Presents valid statistical data/info. Provides comprehensive data to support topic. Demonstrates a proficient level of understanding of the subject matter. Provides appropriate research. Demonstrates that research meets expectations. All information cited is accurate and from credible sources. Shows proficient research skills in the accuracy and validation of the information used. Presents valid statistical data/info. Provides comprehensive data to support topic. Demonstrates a proficient level of understanding of the subject matter. Provides appropriate research. Demonstrates that research meets expectations. All information cited is accurate and from credible sources. Shows proficient research skills in the accuracy and validation of the information used. Uses the most relevant data and information to connect cause with data. Presents the data in the most compelling way. Presents accurate research. Validates the research data and displays it accurately. Uses skills in identifying the key components of cause and effect. Uses a good level of understanding when presenting data accurately and properly cites sources. Demonstrates good research skills. Validates data and presents it accurately. Provides a level of detail and support. Presents data with good research and promotes advocacy of a valid cause. Data is supported by cited research and is comprehensive in its approach. Works in collaboration and information is presented in an easy-to-understand format that clearly shows the relationship between the cause and research. Demonstrates skill in presenting facts to support the cause. Data is presented in a creative approach. Demonstrates understanding how cause and effect work together to convey meaning. Is creative in presenting information in a research-based data design. Presents information in a comprehensive and easy-to-understand format to present the support of the cause. Exhibits good research and presentation of the cause. Uses a good level of collaboration and presents the data in a compelling format. Is accurate and provides a detailed view of information to validate understanding of the data. Demonstrates a good level of understanding when presenting the data and providing visual design. Presents the topic to others to easily validate the data and promote understanding of the key topic. Exhibits good understanding when promoting and advocating for the cause. Is detailed and uses data in a comprehensive format. Validates data to show a good understanding. All data is supported by citing research and providing collaborative support to validate understanding. Works well with others to promote and validate understanding of key ideas. Demonstrates the ability to promote the topic in a collaborative format to validate key information. Is thorough and comprehensive when supporting research and data to validate the support of the key cause. Demonstrates organization when conveying information to others to promote the topic. Is accurate and insightful to promote the accurate view of data. Works collaboratively to validate that all information and data is current. Provides the ability to validate that all information is presented accurately. Uses skills to promote the topic. Is accurate and validates the details of the presentation and conveys the information. Provides collaborative skills to promote the accuracy of the data. Has a good ability to convey skill and understanding.
Developing
2 PointsData is somewhat accurate and relevant, but may contain some inaccuracies or irrelevant information. Sources are not always credible or properly cited. Demonstrates a basic understanding of the data. Participates in collaboration. Shows partial skill integration. Provides limited evidence. Demonstrates basic critical thinking. Produces work of varying quality. Shows emerging understanding. Presents general statistical data/info. Provides basic data to support topic. Demonstrates a developing level of understanding of the subject matter. Provides minimal research. Demonstrates that research partially meets expectations. Some information cited is accurate and from credible sources. Shows developing research skills in the accuracy and validation of the information used. Presents general statistical data/info. Provides basic data to support topic. Demonstrates a developing level of understanding of the subject matter. Provides minimal research. Demonstrates that research partially meets expectations. Some information cited is accurate and from credible sources. Shows developing research skills in the accuracy and validation of the information used. Uses general data and information to connect cause with data. Presents the data in a general way. Presents some accurate research. Validates some of the research data and displays it accurately. Uses minimal skills in identifying the key components of cause and effect. Uses a basic level of understanding when presenting data accurately and properly cites sources. Demonstrates general research skills. Validates some data and presents it accurately. Provides a basic level of detail and support. Presents data with some research and promotes advocacy of a valid cause. Data is supported by some cited research. Works with limited collaboration and information is presented in a difficult-to-understand format that shows a relationship between the cause and research. Demonstrates minimal skill in presenting facts to support the cause. Data is presented in a basic approach. Demonstrates a basic understanding of how cause and effect work together to convey meaning. Is general in presenting information in a research-based data design. Presents information in a general and easy-to-understand format to present the support of the cause. Exhibits some research and presentation of the cause. Uses a basic level of collaboration and presents the data in a general format. Is somewhat accurate and provides a general view of information to validate understanding of the data. Demonstrates a basic level of understanding when presenting the data and providing visual design. Presents the topic to others in a general manner to promote understanding of the key topic. Exhibits a basic understanding when promoting and advocating for the cause. Is basic and uses data in a general format. Validates some data to show a basic understanding. Some data is supported by citing research and providing collaborative support to validate understanding. Works in a limited format with others to promote and validate understanding of key ideas. Demonstrates the ability to promote the topic in a general format to validate key information. Is basic and general when supporting research and data to validate the support of the key cause. Demonstrates some organization when conveying information to others to promote the topic. Is somewhat accurate and general to promote the accurate view of data. Works in a limited collaborative format to validate that all information and data is current. Provides a basic ability to validate that some information is presented accurately. Uses general skills to promote the topic. Is somewhat accurate and validates the details of the presentation and conveys the information in a general manner. Provides basic collaborative skills to promote the accuracy of the data. Has a general ability to convey skill and understanding.
Beginning
1 PointsData is inaccurate, irrelevant, or missing. Sources are not credible or cited. Demonstrates little to no understanding of the data. Requires support in collaboration. Shows limited skill integration. Provides insufficient evidence. Demonstrates minimal critical thinking. Produces incomplete work. Shows initial understanding. Presents no statistical data/info. Provides no data to support topic. Demonstrates a beginning level of understanding of the subject matter. Provides no research. Demonstrates that research does not meet expectations. No information cited is accurate and from credible sources. Shows beginning research skills in the accuracy and validation of the information used. Presents no statistical data/info. Provides no data to support topic. Demonstrates a beginning level of understanding of the subject matter. Provides no research. Demonstrates that research does not meet expectations. No information cited is accurate and from credible sources. Shows beginning research skills in the accuracy and validation of the information used. Uses no relevant data and information to connect cause with data. Presents the data poorly. Presents inaccurate research. Fails to validate the research data and does not display it accurately. Fails to show the key components of cause and effect. Uses no level of understanding when presenting data accurately and properly cites sources. Demonstrates poor research skills. Fails to validate data and present it accurately. Provides no level of detail and support. Presents data with no research and fails to promote advocacy of a valid cause. Data is not supported by cited research. Fails to work in collaboration and information is presented in a very difficult-to-understand format that fails to show a relationship between the cause and research. Fails to demonstrate any skill in presenting facts to support the cause. Data is presented poorly. Fails to demonstrate an understanding of how cause and effect work together to convey meaning. Is poor in presenting information in a research-based data design. Fails to present information in an easy-to-understand format to present the support of the cause. Exhibits poor research and presentation of the cause. Fails to use collaboration and presents the data poorly. Is inaccurate and fails to provide a view of information to validate understanding of the data. Fails to demonstrate an understanding when presenting the data and providing visual design. Fails to present the topic to others to promote understanding of the key topic. Exhibits a poor understanding when promoting and advocating for the cause. Fails to use data in any format. Fails to validate data and show an understanding. Data is not supported by citing research or providing collaborative support to validate understanding. Fails to work with others to promote and validate understanding of key ideas. Fails to promote the topic in a collaborative format to validate key information. Is poor when supporting research and data to validate the support of the key cause. Fails to demonstrate organization when conveying information to others to promote the topic. Is inaccurate and fails to promote the accurate view of data. Fails to work in a collaborative format to validate that all information and data is current. Fails to validate that information is presented accurately. Fails to use skills to promote the topic. Is inaccurate and fails to validate the details of the presentation and convey the information. Fails to provide collaborative skills to promote the accuracy of the data. Lacks the ability to convey skill and understanding.
Data Organization & Synthesis
Evaluates how effectively the data is organized, categorized, and synthesized to support the infographic's message.
Exemplary
4 PointsData is organized logically and presented in a clear, concise manner. Demonstrates exceptional synthesis skills by drawing insightful connections between different data points to strengthen the argument. The data presented offers insight and is concise. The information is very easy to follow and exhibits exceptional skill in presentation. Provides comprehensive evidence. Shows leadership in collaborative settings. Exhibits advanced integration of skills. Applies concepts innovatively. Shows exceptional critical thinking. Produces outstanding quality work. Demonstrates sophisticated understanding. Demonstrates the ability to organize data in a highly logical and understandable manner. Is easy to follow and is insightful with how it all connects. The relationships are clearly presented and is expertly organized for data synthesis. Demonstrates the advanced ability to organize the data. Provides insight and offers expert details to clarify the topic. Is expertly displayed for the key topic and provides ease of understanding. Offers key insight and allows for the information to be easily understood.
Proficient
3 PointsData is generally well-organized and easy to understand. Demonstrates good synthesis skills by connecting different data points to support the argument. Is concise and easy to follow. Provides clear evidence. Contributes effectively to collaboration. Integrates skills successfully. Shows effective critical thinking. Produces quality work consistently. Demonstrates thorough understanding. Demonstrates the ability to organize data in a logical and understandable manner. Is easy to follow and insight with how it all connects. The relationships are clearly presented and is organized for data synthesis. Demonstrates the ability to organize the data. Provides insight and offers details to clarify the topic. Is displayed for the key topic and provides ease of understanding. Offers insight and allows for the information to be easily understood.
Developing
2 PointsData organization is inconsistent, making it difficult to follow the infographic's message. Demonstrates basic synthesis skills, but struggles to connect different data points effectively. There are lapses in the concise structure. Is not easy to follow. Provides limited evidence. Participates in collaboration. Shows partial skill integration. Demonstrates basic critical thinking. Produces work of varying quality. Shows emerging understanding. Demonstrates some ability to organize data but is inconsistent in its logical structure. Is not easy to follow and is basic with how it all connects. The relationships are not clearly presented and has a basic organization for data synthesis. Demonstrates some ability to organize the data. Provides general insight and offers basic details to clarify the topic. Is displayed in a basic manner for the key topic and presents a basic ease of understanding. Offers some insight and allows for the information to be generally understood.
Beginning
1 PointsData is poorly organized and difficult to understand. Fails to synthesize data or make meaningful connections between different data points. Fails to be concise or easy to follow. Provides insufficient evidence. Requires support in collaboration. Shows limited skill integration. Demonstrates minimal critical thinking. Produces incomplete work. Shows initial understanding. Demonstrates a lack of ability to organize data and inconsistent in its logical structure. Is not easy to follow and is not logical with how it all connects. The relationships are not presented and lacks data synthesis. Fails to demonstrate the ability to organize the data. Fails to provide insight and lacks to offer details to clarify the topic. Is not displayed in a manner for the key topic and fails to provide ease of understanding. Fails to offer insight and the information is not understood.
Visual Design & Communication
Focuses on the effective use of visual elements, layout, and overall design to communicate information clearly and engagingly.Visual Clarity & Effectiveness
Assesses the clarity, simplicity, and effectiveness of the visual elements used in the infographic, including charts, graphs, images, and typography.
Exemplary
4 PointsVisual elements are exceptionally clear, concise, and effectively communicate complex information. The infographic is visually appealing and engaging. It maintains advanced skill to convey the message. Provides comprehensive evidence. Shows leadership in collaborative settings. Exhibits advanced integration of skills. Applies concepts innovatively. Shows exceptional critical thinking. Produces outstanding quality work. Demonstrates sophisticated understanding. Displays very clear visualization and exhibits a great level of clarity to explain the topic. Is highly easy to understand because of the skill in presentation. Demonstrates the ability to convey the key topic and maintain an expert level of understanding. Is highly visually appealing and greatly engages the audience to promote the understanding of the cause and effect.
Proficient
3 PointsVisual elements are clear, concise, and effectively communicate information. The infographic is visually appealing and engaging. The message is easy to understand. Provides clear evidence. Contributes effectively to collaboration. Integrates skills successfully. Shows effective critical thinking. Produces quality work consistently. Demonstrates thorough understanding. Displays clear visualization and exhibits a good level of clarity to explain the topic. Is easy to understand because of the skill in presentation. Demonstrates the ability to convey the key topic and maintain a good level of understanding. Is visually appealing and engages the audience to promote the understanding of the cause and effect.
Developing
2 PointsVisual elements are somewhat clear and effective, but may be cluttered or difficult to understand. The infographic is moderately appealing and engaging. The message can be confusing at times. Provides limited evidence. Participates in collaboration. Shows partial skill integration. Demonstrates basic critical thinking. Produces work of varying quality. Shows emerging understanding. Displays some visualization and exhibits a basic level of clarity to explain the topic. Is generally easy to understand because of the skill in presentation. Demonstrates the ability to convey the key topic and maintain a general level of understanding. Is visually appealing and engages the audience to promote a general understanding of the cause and effect.
Beginning
1 PointsVisual elements are unclear, ineffective, or distracting. The infographic is not visually appealing or engaging. The message is difficult to understand. Provides insufficient evidence. Requires support in collaboration. Shows limited skill integration. Demonstrates minimal critical thinking. Produces incomplete work. Shows initial understanding. Lacks visualization and exhibits a lack of clarity to explain the topic. Fails to be easy to understand because of a lack of skill in presentation. Fails to demonstrate the ability to convey the key topic and maintain a general level of understanding. Is not visually appealing and fails to engage the audience to promote an understanding of the cause and effect.
Layout & Organization
Evaluates the effective use of layout, visual hierarchy, and white space to guide the viewer's eye and enhance understanding.
Exemplary
4 PointsThe layout is exceptionally well-organized, with a clear visual hierarchy and effective use of white space. The infographic is easy to navigate and understand. Demonstrates exceptional understanding and organization. Provides comprehensive evidence. Shows leadership in collaborative settings. Exhibits advanced integration of skills. Applies concepts innovatively. Shows exceptional critical thinking. Produces outstanding quality work. Demonstrates sophisticated understanding. Is extremely easy to follow. Shows superior organizational skills. Demonstrates a clear and expert-level understanding of the topic. Maintains a superior use of white space and organizational tools. Provides an exceptional approach to guiding the audience through the visual and conveys a key cause-and-effect relationship.
Proficient
3 PointsThe layout is well-organized, with a clear visual hierarchy and good use of white space. The infographic is easy to navigate and understand. Demonstrates good understanding and organization. Provides clear evidence. Contributes effectively to collaboration. Integrates skills successfully. Shows effective critical thinking. Produces quality work consistently. Demonstrates thorough understanding. Is easy to follow. Shows good organizational skills. Demonstrates a clear and proficient-level understanding of the topic. Maintains a good use of white space and organizational tools. Provides a proficient approach to guiding the audience through the visual and conveys a key cause-and-effect relationship.
Developing
2 PointsThe layout is somewhat organized, but may lack a clear visual hierarchy or effective use of white space. The infographic is moderately easy to navigate and understand. Demonstrates general understanding and organization. Provides limited evidence. Participates in collaboration. Shows partial skill integration. Demonstrates basic critical thinking. Produces work of varying quality. Shows emerging understanding. Is somewhat easy to follow. Shows general organizational skills. Demonstrates a basic level of understanding of the topic. Maintains a general use of white space and organizational tools. Provides a basic approach to guiding the audience through the visual and conveying a key cause-and-effect relationship.
Beginning
1 PointsThe layout is poorly organized, lacking a clear visual hierarchy and effective use of white space. The infographic is difficult to navigate and understand. Demonstrates poor understanding and organization. Provides insufficient evidence. Requires support in collaboration. Shows limited skill integration. Demonstrates minimal critical thinking. Produces incomplete work. Shows initial understanding. Is not easy to follow. Shows poor organizational skills. Demonstrates a poor level of understanding of the topic. Fails to maintain a use of white space and organizational tools. Fails to provide an approach to guiding the audience through the visual and conveying a key cause-and-effect relationship.
Advocacy & Impact
Focuses on the infographic's ability to advocate for the chosen cause and its potential impact on the target audience.Clarity of Message & Persuasion
Assesses how clearly and persuasively the infographic communicates the chosen cause and its importance to the target audience.
Exemplary
4 PointsThe infographic presents a compelling and persuasive argument for the chosen cause, leaving a lasting impression on the viewer. The information is crystal clear. Provides comprehensive evidence. Shows leadership in collaborative settings. Exhibits advanced integration of skills. Applies concepts innovatively. Shows exceptional critical thinking. Produces outstanding quality work. Demonstrates sophisticated understanding. Presents the message in a very clear and persuasive manner. Exceeds the call to action. Displays a highly persuasive and compelling point. Clearly shows the importance of the cause to the audience and provides a call to action that evokes emotion and promotes a valid movement to support the message. Is extremely impactful and leaves an expert, lasting impression.
Proficient
3 PointsThe infographic presents a clear and persuasive argument for the chosen cause. The information is easy to understand. Provides clear evidence. Contributes effectively to collaboration. Integrates skills successfully. Shows effective critical thinking. Produces quality work consistently. Demonstrates thorough understanding. Presents the message in a clear and persuasive manner. Meets the call to action. Displays a persuasive and compelling point. Clearly shows the importance of the cause to the audience and provides a call to action that evokes emotion and promotes a valid movement to support the message. Is impactful and leaves a lasting impression.
Developing
2 PointsThe infographic presents a somewhat clear argument for the chosen cause, but may lack persuasiveness. The information is generally easy to understand. Provides limited evidence. Participates in collaboration. Shows partial skill integration. Demonstrates basic critical thinking. Produces work of varying quality. Shows emerging understanding. Presents the message in a general and persuasive manner. Provides a general call to action. Displays a generally persuasive and compelling point. Generally shows the importance of the cause to the audience and provides a call to action that evokes some emotion and promotes a general movement to support the message. Is somewhat impactful and leaves some lasting impression.
Beginning
1 PointsThe infographic fails to present a clear or persuasive argument for the chosen cause. The information is difficult to understand. Provides insufficient evidence. Requires support in collaboration. Shows limited skill integration. Demonstrates minimal critical thinking. Produces incomplete work. Shows initial understanding. Fails to present the message in a clear or persuasive manner. Fails to provide a call to action. Fails to display a persuasive or compelling point. Fails to show the importance of the cause to the audience and fails to provide a call to action that evokes emotion or promotes a movement to support the message. Fails to be impactful or leave a lasting impression.
Call to Action & Engagement
Evaluates the effectiveness of the infographic's call to action and its ability to engage the target audience in supporting the chosen cause.
Exemplary
4 PointsThe infographic includes a compelling and actionable call to action that effectively engages the target audience and inspires them to support the chosen cause. Provides comprehensive evidence. Shows leadership in collaborative settings. Exhibits advanced integration of skills. Applies concepts innovatively. Shows exceptional critical thinking. Produces outstanding quality work. Demonstrates sophisticated understanding. Conveys a very compelling call to action. Inspires a clear and actionable impact to engage the audience. Provides expert information to provide clarity and concise understanding. Inspires all to support the cause.
Proficient
3 PointsThe infographic includes a clear and actionable call to action that engages the target audience and encourages them to support the chosen cause. Provides clear evidence. Contributes effectively to collaboration. Integrates skills successfully. Shows effective critical thinking. Produces quality work consistently. Demonstrates thorough understanding. Conveys a compelling call to action. Inspires a clear and actionable impact to engage the audience. Provides information to provide clarity and concise understanding. Inspires all to support the cause.
Developing
2 PointsThe infographic includes a general call to action, but it may lack clarity or persuasiveness. The infographic engages the target audience in a general manner and provides a general encouragement to support the chosen cause. Provides limited evidence. Participates in collaboration. Shows partial skill integration. Demonstrates basic critical thinking. Produces work of varying quality. Shows emerging understanding. Conveys a general call to action. Inspires a general and actionable impact to engage the audience. Provides some information to provide general clarity and understanding. Inspires some to support the cause.
Beginning
1 PointsThe infographic lacks a clear or actionable call to action, failing to engage the target audience or encourage them to support the chosen cause. Provides insufficient evidence. Requires support in collaboration. Shows limited skill integration. Demonstrates minimal critical thinking. Produces incomplete work. Shows initial understanding. Fails to convey a call to action. Fails to inspire a clear and actionable impact to engage the audience. Fails to provide information to provide clarity or concise understanding. Fails to inspire others to support the cause.