Tourism Campaign: Respecting Local Customs
Inquiry Framework
Question Framework
Driving Question
The overarching question that guides the entire project.How can we, as cultural ambassadors, design a tourism campaign that fosters respect for local customs in French-speaking regions and promotes a deeper understanding of their culture?Essential Questions
Supporting questions that break down major concepts.- Why is it important to respect local customs when traveling?
- How can a tourism campaign promote cultural sensitivity?
- What are some common cultural misunderstandings that tourists should be aware of in French-speaking regions?
- How can language skills enhance cultural understanding and respect?
- What are the key elements of an effective tourism campaign (e.g., target audience, message, media)?
Standards & Learning Goals
Learning Goals
By the end of this project, students will be able to:- Students will research and identify key local customs in various French-speaking regions.
- Students will design a tourism campaign that effectively communicates the importance of respecting local customs.
- Students will demonstrate an understanding of common cultural misunderstandings and how to avoid them.
- Students will utilize French language skills to enhance the campaign's message and cultural sensitivity.
- Students will develop effective communication strategies to promote cultural respect through tourism.
IGCSE French
Entry Events
Events that will be used to introduce the project to students'Dear Tourist' Letter
Students write a letter from the perspective of a local resident to incoming tourists, outlining important customs and expectations. This exercise encourages empathy and cultural awareness.Portfolio Activities
Portfolio Activities
These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.Campaign Blueprint
Students will design a tourism campaign that effectively communicates the importance of respecting local customs.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA detailed outline of the tourism campaign, including the target audience, central message, and proposed media formats.Alignment
How this activity aligns with the learning objectives & standardsAligns with the learning goal: Students will design a tourism campaign that effectively communicates the importance of respecting local customs; Directly related to respecting local customs from french IGCSE enviornment des gestes.Culture Clash Preventer
Students will explore common cultural misunderstandings and how to avoid them.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA guide or infographic that explains how to prevent common cultural misunderstandings in French-speaking regions.Alignment
How this activity aligns with the learning objectives & standardsAligns with the learning goal: Students will demonstrate an understanding of common cultural misunderstandings and how to avoid them; Directly related to respecting local customs from french IGCSE enviornment des gestes.French Flair Enhancer
Students will utilize French language skills to enhance the campaign's message and cultural sensitivity.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityTranslated and culturally adapted campaign materials that showcase the students' French language skills.Alignment
How this activity aligns with the learning objectives & standardsAligns with the learning goal: Students will utilize French language skills to enhance the campaign's message and cultural sensitivity; Directly related to respecting local customs from french IGCSE enviornment des gestes.Communication Strategist
Students will develop effective communication strategies to promote cultural respect through tourism.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA comprehensive communication plan that outlines how to promote cultural respect through the tourism campaign.Alignment
How this activity aligns with the learning objectives & standardsAligns with the learning goal: Students will develop effective communication strategies to promote cultural respect through tourism; Directly related to respecting local customs from french IGCSE enviornment des gestes.Rubric & Reflection
Portfolio Rubric
Grading criteria for assessing the overall project portfolioTourism Campaign: Respecting Local Customs
Cultural Understanding
Demonstrates research and understanding of local customs in French-speaking regions and their importance.Research & Identification
Depth and accuracy of researched local customs in French-speaking regions.
Exemplary
4 PointsDemonstrates comprehensive and nuanced understanding of a wide range of local customs with specific examples; clearly articulates their cultural significance.
Proficient
3 PointsDemonstrates thorough understanding of several key local customs with relevant examples; explains their importance.
Developing
2 PointsShows emerging understanding of a few local customs; provides limited examples and explanations of their importance.
Beginning
1 PointsShows limited awareness of local customs; provides minimal or inaccurate information.
Cultural Sensitivity
Demonstrates understanding of cultural nuances and potential misunderstandings.
Exemplary
4 PointsDisplays exceptional sensitivity and awareness of cultural nuances; anticipates potential misunderstandings and addresses them proactively.
Proficient
3 PointsDemonstrates a good understanding of cultural sensitivities and potential misunderstandings; offers practical solutions.
Developing
2 PointsShows some awareness of cultural sensitivities, but may overlook potential misunderstandings.
Beginning
1 PointsDemonstrates limited awareness of cultural sensitivities and potential misunderstandings.
Campaign Design & Communication
Effectiveness of the tourism campaign in promoting respect for local customs through messaging, media, and language.Message Clarity & Impact
Clarity, persuasiveness, and cultural appropriateness of the campaign's central message.
Exemplary
4 PointsCrafts a compelling and culturally appropriate message that effectively promotes respect for local customs; demonstrates exceptional creativity and persuasiveness.
Proficient
3 PointsDevelops a clear and culturally sensitive message that effectively promotes respect for local customs; demonstrates good creativity and persuasiveness.
Developing
2 PointsCreates a message that touches on the importance of respecting local customs, but may lack clarity or cultural sensitivity.
Beginning
1 PointsDevelops a message that is unclear, irrelevant, or culturally inappropriate.
Media & Channel Selection
Appropriateness and effectiveness of selected media channels for reaching the target audience.
Exemplary
4 PointsSelects highly effective and innovative media channels that are perfectly suited for the target audience; demonstrates a deep understanding of media trends and consumer behavior.
Proficient
3 PointsSelects appropriate and effective media channels for reaching the target audience; demonstrates a good understanding of media options.
Developing
2 PointsChooses media channels that are somewhat relevant to the target audience, but may not be the most effective choices.
Beginning
1 PointsSelects media channels that are inappropriate or ineffective for reaching the target audience.
French Language Integration
Effective use of French language skills to enhance the campaign's cultural sensitivity and message.
Exemplary
4 PointsMasterfully integrates French language and cultural references to create a highly engaging and culturally sensitive campaign; demonstrates advanced language proficiency.
Proficient
3 PointsEffectively utilizes French language skills to enhance the campaign's message and cultural sensitivity; demonstrates strong language proficiency.
Developing
2 PointsIncorporates some French language elements, but may contain errors or lack cultural appropriateness.
Beginning
1 PointsDemonstrates minimal use of French language skills or uses them inappropriately.
Campaign Blueprint & Strategy
Completeness, clarity, and coherence of the campaign blueprint, including target audience, key messages, and communication strategies.Target Audience Definition
Clarity and specificity in defining the target audience for the campaign.
Exemplary
4 PointsProvides a highly detailed and insightful description of the target audience, including demographics, psychographics, and specific travel behaviors; demonstrates a deep understanding of the audience's needs and motivations.
Proficient
3 PointsClearly defines the target audience with relevant details; demonstrates a good understanding of their needs and preferences.
Developing
2 PointsIdentifies the target audience, but lacks specific details or demonstrates a limited understanding of their needs.
Beginning
1 PointsProvides a vague or inaccurate description of the target audience.
Communication Strategy
Effectiveness and feasibility of the proposed communication strategies for promoting cultural respect.
Exemplary
4 PointsDevelops a comprehensive and innovative communication plan that outlines highly effective strategies for promoting cultural respect; demonstrates a deep understanding of communication principles and audience engagement.
Proficient
3 PointsCreates a well-organized communication plan with effective strategies for promoting cultural respect; demonstrates a good understanding of communication principles.
Developing
2 PointsProposes some communication strategies, but may lack detail or effectiveness.
Beginning
1 PointsProvides a vague or unrealistic communication strategy.