Viral Video Challenge: Awareness for a Cause
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Viral Video Challenge: Awareness for a Cause

Grade 11Other1 days
The Viral Video Challenge is a project designed for 11th-grade students to create a viral video campaign that raises awareness for a social cause. Through this process, students learn effective video storytelling techniques, ethical media practices, and research skills to develop content that prompts social change. Key activities include deciphering clues from a mystery package to identify a cause, creating storyboards, conducting thorough research, and selecting appropriate platforms for video distribution. The project focuses on engaging students in creative and responsible media creation while honing their technical production skills.
Viral VideoSocial CauseStorytellingEthical MediaResearch SkillsPlatform SelectionContent Creation
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Inquiry Framework

Question Framework

Driving Question

The overarching question that guides the entire project.How can we, as content creators, effectively utilize video storytelling techniques and ethical media practices to create a viral video campaign that raises awareness for a social cause?

Essential Questions

Supporting questions that break down major concepts.
  • What elements make a social media video go viral?
  • How can video be used as a tool for social change?
  • What are the ethical considerations when creating media content for public consumption?
  • In what ways can storytelling impact the effectiveness of a video?

Standards & Learning Goals

Learning Goals

By the end of this project, students will be able to:
  • Students will learn how to effectively use video storytelling techniques to create engaging content.
  • Students will develop skills in ethical media practices and understand their importance in content creation.
  • Students will research social causes and develop campaigns that aim to raise awareness and induce social change.
  • Students will understand the technical aspects of video creation, including platform selection and audience targeting.

National Council of Teachers of English Standards

NCTE.5
Primary
Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.Reason: Creating a viral video involves crafting a message through various writing strategies and adapting the message for different audiences and purposes.
NCTE.7
Secondary
Students conduct research on issues and interests by generating ideas and questions, and by posing problems.Reason: Research is needed to understand social issues thoroughly and to identify key messages for the campaign.

International Society for Technology in Education Standards

ISTE.2.C
Supporting
Students develop cultural understanding and global awareness by engaging with learners of other cultures.Reason: Creating content for a social cause requires a deep understanding of cultural awareness and responsible messaging.
ISTE.6.A
Primary
Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.Reason: Choosing the right platforms and tools is essential to ensure that the video reaches the intended audience effectively.

Entry Events

Events that will be used to introduce the project to students

Mystery Package Challenge

Students receive a mysterious package containing various props and a cryptic note hinting at a cause that needs attention. They must decipher clues to discover the cause and create a viral video campaign to address it. This sparks curiosity and encourages discovery, aligning with the project's goal of creating awareness through media.
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Portfolio Activities

Portfolio Activities

These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.
Activity 1

Unboxing the Cause

In this activity, students decipher clues from a mysterious package to identify a social cause to focus their viral video campaign on. This task enhances critical thinking, problem-solving, and collaborative skills.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Receive the mysterious package containing props and a cryptic note.
2. Work in groups to examine the contents and discuss initial thoughts about the potential cause.
3. Analyze the cryptic note and props to identify keywords or symbols that hint at the cause.
4. Search for patterns and make connections between the clues and potential social causes.
5. Conclude by presenting the identified cause to the class.

Final Product

What students will submit as the final product of the activityA group presentation on the identified social cause and insights gained from the clues.

Alignment

How this activity aligns with the learning objectives & standardsAligns with NCTE.7 as it involves conducting research and generating ideas to understand social issues deeply.
Activity 2

Viral Video Blueprint

Students outline a detailed storyboard for their viral video using storytelling techniques after identifying their social cause.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Discuss the characteristics of viral videos and elements that make them engaging.
2. Brainstorm video concepts that align with the discovered cause.
3. Use graphic organizers to draft a storyboard, focusing on the beginning, middle, and end.
4. Incorporate storytelling techniques to enhance emotional connection and message clarity.
5. Review ethical considerations of the message being delivered and make necessary adjustments.

Final Product

What students will submit as the final product of the activityA comprehensive storyboard outlining the viral video's structure and storyline.

Alignment

How this activity aligns with the learning objectives & standardsAligns with NCTE.5, engaging in message crafting and adapting for different audiences.
Activity 3

Research and Resource Rally

Students conduct in-depth research on the social cause and gather resources to support their video content, ensuring an informed and culturally aware message.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Identify reliable sources to gather information about the social cause.
2. Collect data, stories, and statistics that support the cause's significance.
3. Organize the findings using digital tools to create a resource portfolio.
4. Evaluate the cultural implications and ensure that messaging is respectful and responsible.
5. Compile a reference list of sources used.

Final Product

What students will submit as the final product of the activityA digital resource portfolio and reference list supporting the video message with informed content.

Alignment

How this activity aligns with the learning objectives & standardsSupports ISTE.2.C by fostering cultural understanding and NCTE.7 through comprehensive research.
Activity 4

Platform Pick and Production

Students choose appropriate platforms and tools to produce and distribute their viral video, targeting the intended audience effectively.

Steps

Here is some basic scaffolding to help students complete the activity.
1. Research different social media platforms and tools for video production and distribution.
2. Select platforms that best reach the intended audience for their cause.
3. Utilize video editing software to produce the video, embedding storytelling and ethical considerations.
4. Create a distribution plan detailing how and when the video will be released.
5. Perform test runs and make any final edits to improve video quality.

Final Product

What students will submit as the final product of the activityA completed and edited viral video ready for distribution on selected platforms with a comprehensive release schedule.

Alignment

How this activity aligns with the learning objectives & standardsAligns with ISTE.6.A by selecting appropriate platforms and tools and with NCTE.5 for message adaptation.
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Rubric & Reflection

Portfolio Rubric

Grading criteria for assessing the overall project portfolio

Viral Video Challenge Assessment

Category 1

Creative Storytelling

Evaluation of students' ability to effectively use storytelling techniques to create engaging and viral video content.
Criterion 1

Story Clarity and Engagement

Assesses the clarity of the video storyline and its ability to engage the audience emotionally and intellectually.

Exemplary
4 Points

The video tells a compelling and clear story with a strong emotional and intellectual appeal that thoroughly engages the audience.

Proficient
3 Points

The video presents a clear story that engages the audience emotionally but may miss some deeper intellectual elements.

Developing
2 Points

The video tells a basic story with some engaging elements, though clarity and deeper engagement are lacking.

Beginning
1 Points

The video's story is unclear and fails to engage the audience effectively.

Criterion 2

Integration of Storytelling Techniques

Evaluation of how effectively storytelling techniques are integrated into the video project.

Exemplary
4 Points

Advanced integration of storytelling techniques, effectively enhancing the narrative and audience connection.

Proficient
3 Points

Appropriate use of storytelling techniques with a solid narrative connection.

Developing
2 Points

Basic storytelling techniques are used, but with limited narrative enhancement.

Beginning
1 Points

Minimal use or ineffective integration of storytelling techniques.

Category 2

Ethical Media Practices

Assesses students' understanding and application of ethical considerations in media content creation.
Criterion 1

Ethical Messaging

Assesses the ethical clarity and responsibility of the video's message.

Exemplary
4 Points

The video conveys a highly ethical message with exceptional clarity and responsibility, respecting diverse perspectives.

Proficient
3 Points

The video conveys a generally ethical message with respect for most perspectives.

Developing
2 Points

The video shows some attempts at conveying an ethical message, but there are noticeable gaps.

Beginning
1 Points

The video lacks clarity in ethical messaging and fails to address diverse perspectives.

Category 3

Research Proficiency

Evaluation of the depth and quality of research conducted to support the video's messaging.
Criterion 1

Research Depth

Assesses the comprehensiveness of research on the social cause and related content.

Exemplary
4 Points

Extensive and thorough research supports the video's content, providing deep insights into the social cause.

Proficient
3 Points

The research is adequately thorough, supporting the video's content effectively.

Developing
2 Points

The research is basic, with some relevant information but lacking depth and detail.

Beginning
1 Points

Minimal research is evident, with little connection to the video's content.

Category 4

Technical Production Skills

Assessment of students' ability to use technical tools and platforms to produce high-quality media content.
Criterion 1

Media Technical Quality

Evaluation of the technical quality and professionalism of the produced video.

Exemplary
4 Points

The video is of outstanding technical quality, with skillful use of editing tools and platforms.

Proficient
3 Points

The video is of good technical quality with effective use of editing tools and platforms.

Developing
2 Points

The video shows basic technical quality with some use of editing tools, but professionalism is lacking.

Beginning
1 Points

The video lacks technical quality and professionalism; ineffective use of editing tools.

Criterion 2

Effective Platform Selection

Assesses the effectiveness of selected platforms in reaching the intended audience.

Exemplary
4 Points

Platform selection is highly effective in reaching and engaging the target audience.

Proficient
3 Points

Selected platforms effectively reach the target audience.

Developing
2 Points

Platform selection has some effectiveness, but may not optimally reach the target audience.

Beginning
1 Points

Platform selection is ineffective in reaching the target audience.

Reflection Prompts

End-of-project reflection questions to get students to think about their learning
Question 1

Reflect on the process of unraveling the mysterious package and identifying a social cause. What skills did you utilize and what challenges did you face during this activity?

Text
Required
Question 2

How effectively did your group incorporate storytelling techniques in your viral video storyboard? Provide examples.

Text
Required
Question 3

In terms of ethical media practices, how confident are you that your video respects cultural and ethical boundaries on a scale of 1 to 5?

Scale
Required
Question 4

What were the most significant insights gained from your research on the social cause, and how did these insights impact your video production?

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Required
Question 5

Which social media platform do you think has the most potential for your video to go viral, and why?

Multiple choice
Required
Options
Facebook
Instagram
TikTok
YouTube
Twitter
Question 6

Overall, how satisfied are you with the final video product and its alignment with your initial objectives on raising awareness?

Scale
Required