Wellness Campaign: Design for Holistic Well-being
Inquiry Framework
Question Framework
Driving Question
The overarching question that guides the entire project.How can we, as wellness advocates, design and implement a comprehensive campaign that effectively promotes holistic well-being, addresses diverse community needs, and demonstrates measurable positive impact across physical, mental, and spiritual dimensions?Essential Questions
Supporting questions that break down major concepts.- How can we create a wellness campaign that resonates with diverse audiences?
- What are the key components of holistic well-being, and how do they interrelate?
- How can we use different communication strategies to promote physical, mental, and spiritual health?
- How can we measure the impact of our wellness campaign on the target community?
- How do cultural and socioeconomic factors influence individual approaches to well-being?
Standards & Learning Goals
Learning Goals
By the end of this project, students will be able to:- Students will be able to define holistic well-being and its key components (physical, mental, spiritual).
- Students will be able to design a comprehensive wellness campaign that addresses diverse community needs.
- Students will be able to implement a wellness campaign using effective communication strategies.
- Students will be able to measure the impact of their wellness campaign on the target community.
- Students will be able to analyze how cultural and socioeconomic factors influence individual approaches to well-being.
Entry Events
Events that will be used to introduce the project to studentsWellness Crisis Unveiled
A local wellness expert presents alarming statistics on teen stress and burnout, followed by a 'Wellness Challenge' kickoff where students track their habits for a week. This experience sets the stage for designing a relevant and impactful wellness campaign.Portfolio Activities
Portfolio Activities
These activities progressively build towards your learning goals, with each submission contributing to the student's final portfolio.Holistic Well-being Unpacked
Students explore the dimensions of holistic well-being, breaking down physical, mental, and spiritual health, researching credible sources.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA detailed infographic illustrating the interconnectedness of physical, mental, and spiritual health, including definitions, key factors, and practical examples for each dimension.Alignment
How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to define holistic well-being and its key components (physical, mental, spiritual).Community Wellness Detectives
Students conduct community needs assessment to identify specific wellness challenges and design campaign strategies tailored to those needs.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA comprehensive community needs assessment report, including survey results, interview summaries, and a detailed analysis of key wellness challenges and needs within the target community.Alignment
How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to design a comprehensive wellness campaign that addresses diverse community needs.Wellness Communication Central
Students develop targeted messaging and communication channels to reach diverse audience segments within the community.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA detailed communication plan outlining the target audience, key messages, communication channels (social media, print, events), and a timeline for campaign implementation.Alignment
How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to implement a wellness campaign using effective communication strategies.Impact Assessment Crew
Students create metrics and methods to evaluate the effectiveness of the wellness campaign.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityAn evaluation plan outlining the metrics (e.g., survey responses, participation rates, behavior changes), data collection methods, and analysis techniques to assess the impact of the wellness campaign.Alignment
How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to measure the impact of their wellness campaign on the target community.Culture & Wellness Explorers
Students research and present on cultural and socioeconomic influences on wellness perceptions and practices.Steps
Here is some basic scaffolding to help students complete the activity.Final Product
What students will submit as the final product of the activityA multimedia presentation exploring the influence of cultural and socioeconomic factors on individual approaches to well-being, including case studies, research findings, and recommendations for culturally sensitive campaign strategies.Alignment
How this activity aligns with the learning objectives & standardsAddresses the learning goal: Students will be able to analyze how cultural and socioeconomic factors influence individual approaches to well-being.Rubric & Reflection
Portfolio Rubric
Grading criteria for assessing the overall project portfolioWellness Campaign Portfolio Rubric
Holistic Well-being Dimensions
Assesses the students' understanding and visual representation of holistic well-being.Understanding of Holistic Well-being
Accuracy and depth of understanding of holistic well-being dimensions (physical, mental, spiritual)
Exemplary
4 PointsDemonstrates comprehensive and insightful understanding of physical, mental, and spiritual health, going beyond basic definitions to explore nuanced interconnections.
Proficient
3 PointsDemonstrates a thorough understanding of physical, mental, and spiritual health, accurately defining each dimension and its key components.
Developing
2 PointsShows emerging understanding of physical, mental, and spiritual health, with some inaccuracies or gaps in knowledge.
Beginning
1 PointsShows limited understanding of physical, mental, and spiritual health, struggling to define or differentiate between the dimensions.
Infographic Clarity and Visual Appeal
Clarity and effectiveness of the infographic in visually representing the interconnectedness of physical, mental, and spiritual health.
Exemplary
4 PointsInfographic is exceptionally clear, visually appealing, and effectively illustrates the complex interrelationships between physical, mental, and spiritual health in an innovative manner.
Proficient
3 PointsInfographic is clear, visually appealing, and effectively illustrates the interconnectedness of physical, mental, and spiritual health.
Developing
2 PointsInfographic is somewhat unclear or visually unappealing, with limited demonstration of the interconnectedness of physical, mental, and spiritual health.
Beginning
1 PointsInfographic is unclear, visually unappealing, and fails to illustrate the interconnectedness of physical, mental, and spiritual health.
Community Wellness Needs
Evaluates the effectiveness of the community needs assessment and the proposed campaign strategies.Community Needs Assessment
Thoroughness of the community needs assessment, including data collection, analysis, and identification of key wellness challenges.
Exemplary
4 PointsCommunity needs assessment is exceptionally thorough, demonstrating innovative data collection methods, insightful analysis, and clear identification of key wellness challenges.
Proficient
3 PointsCommunity needs assessment is thorough, demonstrating effective data collection, analysis, and clear identification of key wellness challenges.
Developing
2 PointsCommunity needs assessment is somewhat incomplete, with limitations in data collection, analysis, or identification of key wellness challenges.
Beginning
1 PointsCommunity needs assessment is incomplete, lacking adequate data collection, analysis, or identification of key wellness challenges.
Campaign Strategy Relevance and Feasibility
Relevance and feasibility of the recommended campaign strategies based on the identified community needs.
Exemplary
4 PointsRecommended campaign strategies are exceptionally relevant, feasible, and demonstrate innovative approaches to addressing the identified community needs, showing a deep understanding of the community context.
Proficient
3 PointsRecommended campaign strategies are relevant, feasible, and effectively address the identified community needs.
Developing
2 PointsRecommended campaign strategies are somewhat relevant or feasible, with limitations in addressing the identified community needs.
Beginning
1 PointsRecommended campaign strategies are irrelevant, infeasible, or fail to address the identified community needs.
Wellness Campaign Communication
Assesses the effectiveness of communication strategies and the feasibility of the campaign implementation plan.Message Tailoring
Specificity and appropriateness of the key messages tailored to each audience segment.
Exemplary
4 PointsKey messages are exceptionally specific, appropriate, and demonstrate innovative tailoring to each audience segment, reflecting a deep understanding of their unique needs and preferences.
Proficient
3 PointsKey messages are specific, appropriate, and effectively tailored to each audience segment.
Developing
2 PointsKey messages are somewhat generic or inappropriate for certain audience segments, with limitations in tailoring.
Beginning
1 PointsKey messages are vague, inappropriate, or fail to address the needs and preferences of the target audience segments.
Communication Channel Effectiveness
Effectiveness and justification of the selected communication channels for reaching each audience segment.
Exemplary
4 PointsCommunication channels are exceptionally effective and thoroughly justified, demonstrating innovative strategies for reaching each audience segment with maximum impact.
Proficient
3 PointsCommunication channels are effective and well-justified for reaching each audience segment.
Developing
2 PointsCommunication channels are somewhat ineffective or poorly justified for certain audience segments.
Beginning
1 PointsCommunication channels are ineffective or unjustified for reaching the target audience segments.
Timeline Clarity and Feasibility
Clarity and feasibility of the campaign implementation timeline.
Exemplary
4 PointsCampaign timeline is exceptionally clear, feasible, and demonstrates innovative strategies for efficient implementation, with detailed milestones and contingencies.
Proficient
3 PointsCampaign timeline is clear, feasible, and well-organized.
Developing
2 PointsCampaign timeline is somewhat unclear or unrealistic, with limitations in organization or feasibility.
Beginning
1 PointsCampaign timeline is unclear, unrealistic, or lacks adequate organization.
Wellness Campaign Impact
Evaluates the methods used to assess the wellness campaign's impact on the community.SMART Goals Definition
Clarity, measurability, and achievability of the SMART goals defined for the wellness campaign.
Exemplary
4 PointsSMART goals are exceptionally clear, measurable, achievable, relevant, and time-bound, demonstrating innovative approaches to goal setting with a focus on impactful outcomes.
Proficient
3 PointsSMART goals are clear, measurable, achievable, relevant, and time-bound.
Developing
2 PointsSMART goals are somewhat unclear, unmeasurable, unachievable, irrelevant, or lack a specific time frame.
Beginning
1 PointsSMART goals are unclear, unmeasurable, unachievable, irrelevant, or lack a defined time frame.
Metrics Selection
Appropriateness and effectiveness of the selected metrics for tracking progress towards each goal.
Exemplary
4 PointsMetrics are exceptionally appropriate and effective for tracking progress, demonstrating innovative approaches to data collection and analysis with a focus on meaningful insights.
Proficient
3 PointsMetrics are appropriate and effective for tracking progress towards each goal.
Developing
2 PointsMetrics are somewhat inappropriate or ineffective for tracking progress towards certain goals.
Beginning
1 PointsMetrics are inappropriate or ineffective for tracking progress towards the campaign goals.
Data Collection Methods
Validity and reliability of the data collection methods for gathering relevant data.
Exemplary
4 PointsData collection methods are exceptionally valid and reliable, demonstrating innovative strategies for ensuring data accuracy and minimizing bias, with a focus on ethical considerations.
Proficient
3 PointsData collection methods are valid and reliable for gathering relevant data.
Developing
2 PointsData collection methods are somewhat invalid or unreliable for gathering relevant data.
Beginning
1 PointsData collection methods are invalid or unreliable for gathering relevant data.
Culture & Wellness Analysis
Evaluates the student's analysis of cultural and socioeconomic factors affecting well-being and their ability to communicate recommendations.Research on Cultural and Socioeconomic Factors
Depth and breadth of research on the influence of cultural and socioeconomic factors on well-being.
Exemplary
4 PointsResearch is exceptionally deep and broad, demonstrating innovative approaches to exploring cultural and socioeconomic influences on well-being, with a focus on intersectionality and systemic factors.
Proficient
3 PointsResearch is thorough and comprehensive, covering a wide range of cultural and socioeconomic factors influencing well-being.
Developing
2 PointsResearch is somewhat limited in scope or depth, with gaps in understanding cultural and socioeconomic influences on well-being.
Beginning
1 PointsResearch is minimal or superficial, failing to adequately explore cultural and socioeconomic influences on well-being.
Presentation Effectiveness
Effectiveness of the multimedia presentation in sharing research findings and recommendations for culturally sensitive campaign strategies.
Exemplary
4 PointsMultimedia presentation is exceptionally effective, engaging, and demonstrates innovative strategies for communicating research findings and recommendations, with a focus on promoting cultural humility and equity.
Proficient
3 PointsMultimedia presentation is effective and clearly communicates research findings and recommendations for culturally sensitive campaign strategies.
Developing
2 PointsMultimedia presentation is somewhat ineffective or unclear in communicating research findings or recommendations.
Beginning
1 PointsMultimedia presentation is ineffective or fails to communicate research findings or recommendations for culturally sensitive campaign strategies.